The Forward Festival for creativity, design and communication will debut in Hamburg from July 5-8, 2018 with over 40 speakers, several stages, numerous workshops and side events in St. Pauli’s Millerntor Stadium. The first confirmed speakers include Dutch advertising rock star Erik Kessels as well as Stefan Sagemeister, who has been hailed as a graphic design legend, and the Hungry Castle creative studio. During the festival, more than 20 international artists will be creating works of art on and inside the stadium walls as part of the Millerntor Gallery #8.
Hamburg – a bastion of creativity and advertising
The Forward Festival attracts all kinds of thinkers and doers, creative people, entrepreneurs and visionaries from various industries every year. Earlier held in Vienna, Munich and Zurich, the creative festival is now venturing to northern regions including Hamburg – a bastion of creativity and advertising. The Millerntor Stadium joins the league of impressive venues such as Vienna’s Gartenbaukino, the Alte Kongresshalle in Munich and the KOSMOS Kulturhaus in Zurich to host the festival so far.
Venue – Millerntor Stadium
The Millerntor Stadium is home to FC St. Pauli and one of the most traditional football stadiums in Europe. The club has strong links to the local cultural and creative scene and offers all kinds of opportunities for work and exchange. Keynote speakers like Sagmeister and Kessels will fill the recently modernized catacombs with creative spirit and give insight into their creative processes.
The supporting programme will be provided by Millerntor Gallery and once annually, the stadium transforms into a public art gallery featuring famous artists from Germany and all over the world. The international art, music and cultural event is organized by FC St. Pauli in co-operation with the non-profit organization Viva con Agua under the motto “Art Creates Water”. The profits will go towards the initiative for clean drinking water in developing countries.