Friendsfactory opened new offices Friday in Hamburg’s HafenCity bringing the number of its branches in Germany to ten. Tenants can use 2,500 square metres of space for seminars and meetings with splendid views of the Elbphilharmonie. The concept is designed to improve the working atmosphere and also offers community management and a joint platform for established companies and start-ups. Coaching workshops, training and networking events are also on offer.
Personal working spaces for generation Y
Unlike typical co-working spaces, tenants in Friendsfactory have a personal workplace and office area. Gregor Gebhardt, CEO of Friendsfactory AG, said: “We don’t believe in co-working. That’s why we lease, modern, personal office areas combined with creative and leisure areas. According to a study that United Research conducted on our behalf and which will be published soon, Generation Y likes working, but especially at workplaces that they can design themselves. A personal office is important for establishing corporate identity and culture. We have set up our new branch to meet exactly these needs.”
Ship containers as meeting rooms
Lydia Rudolf, of HTP Architects, transformed rooms formerly used by a Danish shipping company into an urban work environment in only three months. Ship containers that have been turned into meeting rooms are real attractions, according to Friendsfactory. A third of the office space has already been leased.
Rising popularity of co-working spaces
More and more large-scale, co-working spaces are emerging in Hamburg. Last April, the Israeli provider Mindspace opened a 4,000 square metre space in Alten Klöpperhaus on Rödingsmarkt. In January, the Otto mail-order company opened its first co-working space in Hamburg and the market is growing: rent24 is planning a 7,500 square metre co-working and co-living campus due for completion in 2018.
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