The communication campaign of Hamburg’s civic art gallery with the claim “WEITER OFFEN” has been honoured with silver in the “Good Design” competition by the German Designer Club (DDC). Developed by the agency Heine/Lenz/ Zizka in co-operation with the civic art gallery “Hamburger Kunsthalle”, the campaign was recognised for communicating in a concise manner that the Hamburger Kunsthalle will remains open during its general and far-reaching modernisation
Open Doors During Modernisation
The campaign also reflects the art gallery’s to become attractive to visitor groups not yet reached. Various messages connected with significant works in the collection such as WEITER DISKUTIEREN, WEITER SAMMELN, WEITER RISKIEREN, WEITER VERFÜHREN or WEITER BLICKEN were chosen to reflect the spirit of the art gallery’s founding father Alfred Lichtwark, who despised museums that were “only standing and waiting”.
Great Impact With Little Money
“We are very pleased that our campaign has been acknowledged national level. The award from the German Designer Club is a great recognition. It shows that it is possible to achieve great results even with relatively small budgets”, said Dr. Stefan Brandt, CEO Hamburger Kunsthalle.
Each year, the German Designer Club honours outstanding design in various categories in its “Good Design” contest. The WEITER OFFEN campaign received the silver award in the brand communication category. Gold went to Audi AG.
With the support of Dorit and Alexander Otto Foundation and the City of Hamburg, the Hamburger Kunsthalle is currently undergoing extensive modernisation works until early 2016.The »Galerie der Gegenwart« in the 1997 built part of the museum will remain open to offer an attractive programme to visitors.