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Hamburg among world's most promising digital cities

Study ranks Elbe metropolis among top 10 for its settlement strategy

Hamburg counts among the world’s ten most successful cities in terms of promoting companies in the digital economy, according to the Digital Economy of the Future Rankings by the Financial Times publication fDi Magazine, which specialises in foreign direct investments. Hamburg ranked ninth in the “settlement strategy” category. (Frankfurt ranked ninth in the economic potential category.) Hamburg was the only German city to reach the top ten. The overall winners of the ranking were London, Dublin and Singapore.

Hamburg: Successful start-up location

Commenting on the recognition, a delighted Dr. Peter Tschentscher, Mayor of Hamburg, said: “Hamburg saw digitalisation as an opportunity at an early stage. Leading global digital companies such as Adobe Systems, Dropbox, Facebook, Google, Hootsuite, smaatoo, snap and Twitch manage their German business from Hamburg. Hamburg is THE location for start-ups in Germany”. Hamburg’s location strategy focuses on knowledge- and technology-based start-ups. According to KfW Gründungsmonitor 2018, the Hanse city is the most successful start-up location in Germany together with Berlin.

North German branch opened in Silicon Valley

Hamburg Invest and Schleswig-Holstein opened the Northern Germany Innovation Office in San Francisco in late August. However, Hamburg has not limited its activities to Silicon Valley. Dr. Rolf Strittmatter, Managing Director of Hamburg Invest, said: “The geographical focal points of our activities are the start-up hotspots in northern Europe, the Baltic countries and in English-speaking countries as well as Copenhagen, Malmö, Tallinn, London, Boston and Chicago. We will also increase our presence in Shanghai, Tel Aviv, Vienna and Budapest in future.”

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From New York to Hamburg

The cloud-monitoring provider Datadog is a successful example of a new settlement in Hamburg. In October 2018, the U.S. company opened its first presence in Central Europe – in Hamburg – with the aim of advancing its activities in the European market and in the German-speaking countries. Founded in 2010, Datadog’s service is already being used by over 5,000 customers.

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