Neues Online-Magazin über Hamburg: hamburg ahoi © Hamburg Marketing GmbH / hamburg ahoi

hamburg-ahoi launches - Instagrammers explore Hamburg

Hamburg Marketing GmbH and Die Brueder launch new online magazine - hamburg-ahoi targets open-minded, international guests

Hamburg has launched the new online magazine This week, the magazine and the Elbphilharmonie Hamburg invited around 20 global Instagrammers to the city to mark the launch during which photos were shown Wednesday and are available under #elphimeetshamburgahoi on Instagram. Around 100 guests including editors, bloggers, photographers and young representatives of the digital scene such as the founders of Heute in Hamburg or Mit Vergnügen Hamburg came together with Instagrammers for the event. The former HSV professional soccer player Marcell Jansen attended the network launch on “Island” in Hamburg’s Oberhafen.

Individual tour of Elbphilharmonie

The online magazine,, is published by Hamburg Marketing GmbH and is edited by Die Brueder agency based in Hamburg und Berlin. Hamburg Marketing GmbH holds international “Instameets” in co-operation with the Elbphilharmonie Hamburg. This week, around 20 national and international Instagrammers spent a few days exploring Hamburg and its new concert hall. Their itinerary included a tour of the harbour, Speicherstadt, Schanzenviertel and St. Pauli as well as the town hall. However, a personal tour of the Elbphilharmonie proved the climax and Intagammers took their photos in the concert hall and on the rooftop terrace. The pictures by various photographers including @thomas_k (D), @laurenlemon (US) or @Hirozzzz (JAP) can be found on #elphimeetshamburgahoi.

Around 200 international bloggers in Hamburg every year

The English-German portal targets open-minded international guests and those keen on discovering Hamburg from within and seeking inspiration. The magazine offers interesting, expert articles on social media channels and seeks to raise Hamburg’s international profile. Experts and multipliers from Hamburg tell stories from their everyday lives – the authors take users off the beaten track on a personal discovery tour ranging from fashion and design, music, cafés to street-art hideouts. Hamburg Marketing GmbH has been active in blogger relations since 2015 and aims to raise awareness of Hamburg and related issues on an international level. Around 200 international bloggers and Instagrammers come to Hamburg every year and the network is constantly being expanded.

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