Gruner + Jahr’s future headquarters will be in Lohsepark, near the Deichtorhallen in Hamburg’s HafenCity, a press release said Thursday (December 8). The publishers are having a new building erected there and plan to move to the future address “Am Hannoverschen Bahnhof” in 2021. The company’s head offices presently in “Am Baumwall” will be more than 30 years old by the time of the move, and will be sold to the City of Hamburg pending the approval of municipal agencies and authorities. Julia Jäkel, CEO of Gruner + Jahr, said: “Gruner + Jahr is staying in Hamburg. We like it here and think that the city offers an environment promoting good journalism. We are looking forward to our new home in HafenCity and the friendly neighbourhood featuring other media companies and cultural institutions.”
“Time for something new”
The central location, a suitable site and involvement in one of Europe’s most exciting urban planning projects means the new headquarters are ideal. She noted: “Baumwall has conquered all of our hearts. But Gruner + Jahr is developing new magazines, new digital services and new businesses at an accelerating pace.” Most of the work is performed based on co-operation “above and beyond borders between editorial desks and department borderlines. The new building will radiate the warmth and creativity that Gruner + Jahr is all about,” Jäkel pointed out.
Offices for city
Gruner + Jahr’s move to HafenCity means a long-term commitment to Hamburg as a media location, according to Hamburg’s senate Thursday. The city is purchasing the publishing house at Baumwall to use as offices. The investment is rewarding despite the likely high renovation costs and energy-oriented refurbishment, the statement added. The publishing house at “Am Baumwall” has been the headquarters of Gruner + Jahr since 1990. The company had earlier been based in the so-called “Affenfelsen” on the “Außenalster” and across several sites in Hamburg.