Groovecat won Wednesday (November 29, 2017) Music WorX’s prize of EUR 5,000 sponsored by the Free and Hanseatic City of Hamburg. Founded by Markus Schwarzer and Jakob Höflich, the start-up won over the jury with an app that allows users to capture and share their personal, musical highlights by connecting photos and music. The team had spent three months in the Music WorX Accelerator after relocating its business from Mannheim to Hamburg to take part. Groovecat fought off stiff competition from Hamburg, Berlin, London and Copenhagen. The start-up now ranks among successful music start-ups and previous winners such as SofaConcerts, Indigo Engineering and NOYS VR.
Teams from Hamburg, Mannheim and Copenhagen
The audience including several members of Hamburg’s music industry chose Raketerei, a music agency focusing on women in music, as runner-up. Nina Müller, Brand Manager of MusikWoche magazine, awarded an extensive media package to Imke Machura, founder of the agency. The Music WorX pitch ended this year’s Music WorX Accelerator which saw Raketerei (Hamburg), IKONPHON (Hamburg), Groovecat (Mannheim/Hamburg) and Blackbox EFX (Copenhagen) work on their business models. The start-ups had the use of free office space, took part in workshops and received advice from professionals in the sector and subsistence allowances for three months.
Digitalisation as an opportunity
Commenting on the prize, Dr. Carsten Brosda, Senator for Culture, Media and Digital Affairs, said: “Now in the seventh year, Music WorX has again shown that many clever minds are implementing innovative business models in the music industry. It’s important to accompany young founders who seize the opportunities of digitalisation. Music WorX supports and makes many hidden innovations visible.” Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft, stressed: “The founders taking part in Music WorX have again proven that digitalisation is not only a huge challenge, but also a great opportunity for the music industry.”
Target group: young start-ups
The Ministry for Culture and Media has sponsored young companies in the music sector with the programme since 2011 and has held the Music WorX Accelerator with the Hamburg Kreativ Gesellschaft since 2014. The accelerator has been open to international start-ups, who wish to operate in Hamburg, since 2017.
Team in Music WorX Pitch 2017
RAKETEREI (Hamburg) #raketerei is a music agency focusing on digital women. A podcast series in which women including producers, musicians and music lovers have their say is central to business. Other projects are presented, analysed and highlighted. A digital music magazine complements the podcast series. www.raketerei.com
Ikonphon is an intuitive b2b music library. Directors, cutters, producers and art directors can find music for their film and media on this web/app. The selection process is new. Users choose icons – not criteria such as speed, style, vox or instruments – to find music suited to a film sequence’s DNA.
Groovecat’s app allows users to capture and share their personal music highlights by connecting photos with music from streaming services. Users just have to grab their mobile, take a photo and the moment goes digital instantly. It can be shared with friends or saved in a musical photo album. www.groovecat.de
BLACKBOX EFX (Copenhagen)
BlackBoxEfx has created a professional audio interface for the Raspberry Pi micro computer which can be used to full potential now. www.blackboxefx.com
THE SOUND OF THE MOUNTAIN (Berlin)
The Sound of the Mountain (MNTN) is a 3D audio system for creating immersive, spatial sounds. The approach is simple and multichannel systems can be connected to a random number of loudspeakers in any shape. Users can create immersive sound experiences for multichannel loudspeaker installations, headphones, and 360 degree videos in media scenography, live performances, and cinematic virtual reality. MNTN has been developed by sound designers to make 3D audio technology accessible for everyone. www.mntn.rocks
Paperchain allows music copyright owners with products and services to solve the problem of unpaid royalties. The emphasis is on the convergence of copyrights, royalties, data and technology. Paperchain’s core product engine allows rights’ owners to identify and claim unpaid royalties, look up and validate catalogues against industry databases, and link composition rights data to master rights data. www.paperchain.io