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Every fifth company in Hamburg in creative industry

Creative industry plays pioneering role in digital change - innovation spreading to other industries

Every fifth company in Hamburg is in the creative sector which is experiencing above average growth in employees, according to the latest report by the Hamburg Kreativ Gesellschaft presented by the Cultural Authority just before Christmas. Dr. Carsten Brosda, State Councillor for Culture, Media and Digital Affairs, said: “The creative industry is an important economic sector in Hamburg.” The sector is playing a pioneering role in terms of digital change and in economic and work processes. He added: “The report on the creative industry shows that we are on the right path and the creative economy can play its role fully as a catalyst and as a forerunner of social and economic change.”

Catalyst for entire economy

The creative industry contributes around EUR 11 billion or 2.6 per cent to Hamburg’s economic output. Around 87,000 people are employed in the sector presently. Firms in the sector also network with each other and other economic sectors, the report found. A first analysis of the leverage effect showed that the creative industry increases gross added value among suppliers and customers making it a catalyst for the overall economy.

Eleven submarkets of creative industry

A fifth of all firms and self-employed people are in the creative industry. Yet, this comes to an average of only 11 per cent across Germany. Many future-relevant skills, methods and services in the industry are also important in other sectors such as crowfunding and co-working. Cross-industry formats could help use this power of innovation in all economic sectors, the report said.

The Hamburg Kreativ Gesellschaft has published the second creative industry report (2. Kreativwirtschaftsbericht) backed by the Cultural Authority and Chamber of Commerce Hamburg. The creative industry includes eleven submarkets: music, books, visual arts, film industry, broadcasting, perfuming arts, design industry, architecture, press, advertising, software and games industry.

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