The KitchenAdvisor website has secured EUR 750,000 in seed financing, a press release said on January 31, 2018. Launched in 2017 by David Striegnitz and Richard Ruben with Hanse Ventures, a Hamburg-based company builder, the start-up is now aiming to revamp the way kitchens are bought and for greater pricing transparency. To this end, KitchenAdvisor is now targeting individual consumers who can compare fitted kitchen providers to find the best price.
The latest investors include the Innovationsstarter Fonds Hamburg and several business angels. KitchenAdvisor can now speed up the inclusion of more kitchen studios throughout Germany in it’s network. At present, the company is focusing on Berlin, Hamburg and the Ruhr Valley. The company’s turnover comes to a six-digit, monthly sum.
Overview for customers
Ruben pointed out: “We are revolutionising the choice of suitable kitchen providers fundamentally and are creating transparency and efficiency for all those involved. If you show ten people the same kitchen, you will get ten entirely different estimates. We give customers detailed information before they visit a kitchen studio. Then they are better able to judge whether the prices are justified.”
Finding the right kitchen provider
Consumers often have problems overviewing the cost of kitchens on the market and this is where KitchenAdvisor see its niche. After filling out a questionnaire about their wishlist, customers get an estimate of their new kitchen per telephone. The customer can also compare the plans and conditions offered by various, local kitchen dealers. The final details are settled with the provider based on KitchenAdvisor’s data before ordering. Customers save time and do not have to pay for the service as KitchenAdvisor earns a commission for every successful transaction. The chances of success are high as there over 6,000 kitchen studios on the market.