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E-Commerce-Startup from Hamburg succeeds in the German Accelerator Pitch

As the only startup from Hamburg, Channel Pilot convinced the jurors of the German Accelerator pitch. Expansion to the U.S. envisaged.

The Hamburg e-commerce service Pilot Channel Solutions has been able to assert itself as one of 18 German startups in German Accelerator pitch. 80 companies participated in the pitch, hoping to thus access the US market. Pilot Channel is the only startup based in Hamburg to be among the winners.

Successful Product

Founded three years ago, Channel Pilot Solutions claims that more than one-third of all German online shops use their multi-channel online marketing tool. This tool acts as a software-as-a-service (SaaS) or cloud-based solution. It enables online shop operators to list their products on all relevant national and international marketing channels. With Channel Pilot’s software, online shop operators can also analyse and optimise their product or shop performance. Now, the expansion to the U.S. market is being envisaged with support of the German Accelerator.

Preparing for the U.S. market

Out of a pool of 80 applicants, a group of finalists had been invited to present their business ideas to an international jury of experts after going through an intense multi-tier selection process. Named winner, the programme for Channel Pilot will commence in the second half of 2015. Already present in the U.K. with a London office, the Hamburg startup will now benefit from a mentoring programme in New York City to prepare the company for the market entry in the U.S.

In an interview with, Mirko Platz, founder of Channel Pilot, said: “The market entry will not be easy. However, we see great chances, as international customers have already been using the in the United States. In our new US office provided by German Accelerator, local staff in the areas of sales, marketing, account management and support will be working.”

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About the German Accelerator

The German Accelerator is a growth acceleration programme that supports German startups from ICT related sectors to enter the U.S. market. It provides startups with hands-on mentoring and office space at its locations in Silicon Valley, San Francisco, and New York City. German Accelerator identifies and selects the most promising German startups and assists them in their pursuit of becoming category leaders with lasting competitiveness and success in the global marketplace. The accelerator’s vision is to foster the international growth of German tech startups by supporting them with an effective and efficient entry into the U.S. market with its dedicated mentors. Participation in the program is free of charge for all selected companies.

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