Daimler is taking over the Familonet start-up based in Hamburg, Gruenderszene.de reported Thursday (August 3, 2017). Familonet will belong to Daimler’s Moovel subsidiary – an operating system for transport solutions. Details of the purchase price have not been disclosed. Moovel had taken over Hamburg’s MyTaxi app in 2014.
Geofencing – key to success
Geofencing, the use of GPS or RFID technology to create a virtual boundary, is key to Familionet’s success. Their app sends messages to members of a group as soon as someone has arrived or leaves a designated place. Unlike other location-based services, Familonet’s app is precise, does not use more electricity and saves phone batteries. The co-founder of Familonet, Hauke Windmüller told Hamburg News: “The app is currently available in 16 languages. We have many registered users in the U.S., Brazil and Turkey.” B2B clients are eyeing the software as well.
Valuable skills for transport solutions
The start-up’s expertise in geofencing has prompted the take-over move, according to Gruenderszene.de. Moovel’s operating system already gives users access to transport providers like MyTaxi, Car2Go and Deutsche Bahn. The company is now likely to use geofencing and live locating to develop even more transport solutions.