Hamburg-News-media-it-creative-industries-innovation-future-business
© Hammerbrooklyn

Construction of Hammerbrooklyn.DigitalCampus starts

Hub of digital transformation being built - EUR 150 million project

Construction of a digital campus in Hammerbrook between Hamburg’s Central Railway Station and Hafencity gets underway in early May. A total of EUR 150 million is being invested in the campus for digital transformation and networking by 2027. The plans also foresee bringing the magnificent U.S. pavilion at the 2015 Milan World Expo to Hamburg. Large Hanseatic companies including Hamburger Hochbahn, Volkswagen, Deutsche Bahn, Siemens and the Chamber of Commerce are among the partners and users, said the initiators of Hammerbrooklyn.DigitalCampus Wednesday (May 2, 2018).

Art-Invest Real Estate responsible for project development

The Hamburg-based Institute of International Economics (HWWI) will be responsible for linking up commerce and science in the campus. The Art-Invest Real Estate will be in charge of planning, developing projects and extensive investments in Hammerbrooklyn.DigitalCampus. The “Digital Pavilion” is due to open in Q1 of 2019.

Frank Horch, Senator for Economics, noted: “Hamburg must be innovative and creative to be internationally competitive. Therefore, it is especially important that companies and organisations seize the challenges and opportunities of digitalisation for their own benefit. I am delighted to see the great commitment going towards yet another location for interdisciplinary co-operation, knowledge transfer and innovation in Hamburg.”

Part of ITS strategy

The Digital Campus will play a key role in implementing Hamburg’s strategy to host the Intelligent Transport Systems World Congress in 2021. Pilot projects focusing on smart city and smart mobility will be implemented there. Virtual and augmented reality, 3D printing and the impact of block chain technology on value-added chains will also be thought through and implemented, according to the initiating partners. A digital academy with teaching and event rooms, a maker space, lounges and catering facilities will create an environment for creative and disruptive thinking.

Movers and shakers from industry, the mid-sized sector, institutions, start-ups and authorities will work on transformative projects at the campus. Henrik Falk, CEO of Hamburger Hochbahn, remarked: “Mobility is a driver of innovation. That’s why companies like Hamburger Hochbahn AG are taking part in Hammerbrooklyn as part of Hamburg’s ITS strategy. We will work on the future of mobility with other companies to make Hamburg a vivid model city of urban mobility.”
kk/pb

More articles

  • There are no older articles in this category.
  • There are no newer articles in this category.