National and international experts are set to discuss changes in the moving image sector during the upcoming newTV Kongress on March 21, 2017 in the Chamber of Commerce Hamburg. The sector faces many upheavals that are likely to impact programmatic TV, influencers and content marketing, 360 degree/virtual reality and mark the end of DVB-T this year. Focus will be on issues facing the sector against the backdrop of merging content, technology and distribution. The congress targets decision-makers, marketing and advertising experts as well as producers in TV and digital industries. Discounted tickets available until February 1, 2017 for early birds.
Consumers of the future
Keynote speakers at the congress include Chris Mead, Director of Twitch, Cyrus Saihan, a digital expert at the BBC, and Raquel Bubar, Director of T Brand Studio, which is the content marketing department of the New York Times. Bubar will show how the market has opened up for new providers of visual content and the resulting opportunities for traditional media companies and specialised service providers in the moving image sector. A panel discussion will also deal with content on TV, the web and social media and which revenue models can be played out today. Three young start-ups will also present their business models. A panel called “Next Generation Technik” will focus on consumers of the future. Experts will discuss with youths how the latter consume moving images, the amount of time spent on Snapchat and their favourite YouTube channels.
Regular new TV forums and technology workshops
The newTV Kongress is held by nextMedia.Hamburg’s newTV Fokus Group and backed by the Chamber of Commerce Hamburg. The newTV Fokus Group is an alliance of experts in the sector. Under the auspices of nextMedia.Hamburg, newTV:Hamburg also organises regular new TV forums and technology workshops about current issues to link up experts and to support companies in Hamburg.
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