The game city of Hamburg is a hub of virtual reality applications with big companies like InnoGames, Goodgame Studios, Bigpoint and Gamigo. More and more companies are using forward-looking virtual reality across very different sectors. The Hamburg-based Spice VR start-up, for instance, specialises in 360 degree virtual reality movie productions, live streaming, developing apps and advises companies on virtual reality presentations at fairs and conventions as well as corporate events. Spice VR’s clients include many reputable media, sports and tourist companies.
Spherie – finalist at South by Southwest
Spice VR’s “Spherie” drone“ combines cutting-edge virtual reality and drone technology to create the illusion of genuine footage of moving situations and static environments. Last year, the company was among finalists at the international South by Southwest (SXSW) creative fair in Austin, Texas. The drone, now managed by Spherie UG, can deliver 3D data and 360 degree film footage and create hitherto unseen virtual reality experiences. The start-up has produced all kinds of movies including documentaries, promotional films and tourist videos thanks to the drone.
Noys VR – live virtual reality concerts
Noys VR offers musicians a new way of connecting up with their fans by creating exclusive virtual reality concerts. These guys do not simply replicate an existing concert in 360. Music lovers can instead have fantastic, never-before live music experiences. Fans just have to don a virtual reality headset to go “live” to the concert and connect up with concertgoers all over the globe. In 2016, Noys VR 2016 was admitted to the Music WorX Accelerator programme for start-ups launched by the Hamburg Kreativ Gesellschaft to promote creative industries in the city.
VR Nerds – exploring human skin virtually
The VR Nerds, a collective of freelancers in Hamburg, rate the potential of new software applications on their webpage – one of the biggest German-language websites focuing on virtual reality. The nerds also develop their own software and hardware, produce mixed reality content and help companies train their staff or to host virtual reality events. The VR Nerds also developed a virtual journey across human skin for Beiersdorf personal-care in Hamburg.
Absolute Software flights simulations and vehicle configuration
Absolute Software GmbH began focusing on the economic potential of new technologies as early as the 1990s when virtual reality first became a buzzword. The Hamburg-based company considers itself a provider of technology services and develops both virtual reality hardware and software for use e.g. in flight simulation or vehicle configuration. The company has also developed Opus VR
which constructs virtual worlds and showrooms ranging from virtual beach houses, lofts, landscapes and models of cars, ships and airplanes.