Andrew Ferrone, Keynotespeaker - © newtv Kongress Faktor3

Moving Image Trends 2016

Live streaming, fragmentation, multichannel – newTV Kongress on March 2 in Hamburg focuses on future of moving images

International experts and strategists will discuss issues in TV and digital industry at the “Business Innovation On Screen” against the backdrop of merging content, technology and distribution. The event is organised by the nextMedia’s newTV Focus Group with the support of the Chamber of Commerce Hamburg. The congress targets decision makers, marketing experts, advertising executives, and producers in the sector.

Streaming trend picks up

Ingo Reese, a representative of the US streaming provider Roku, believes: “All TV will be streamed”. And the trend is already noticeable in the US. “The average usage period at Roku is 15 hours a week. Roku is the main TV source for 60 per cent of users,“ said Reese. Dr. Robin Houken of Interpol, an interdisciplinary innovation catalyst in the creative sector, forecasts change triggered by national productions from big streaming providers like Netflix and Amazon Prime.

They could have a serious affect on the German production market in the medium term. Oliver Koch of Tera Volt, a Hamburg-based TV production company, sees huge potential in user data for developing motion pictures. Entirely new business models could emerge based thereon.

Sources and further information:

About NewsTV Focus Group

The newTV Focus Group is a fusion of industry experts who seek to promote the digital moving image in Hamburg. newTV:Hamburg organizes the event at the new location initiative nextMedia.Hamburg for media and the digital economy. This is in addition to regular newTV forums and technology workshops on current issues and for networking among experts.

About nextMedia.Hamburg

nextMedia.Hamburg is the city’s regional initiative for the media and digital industries. It is jointly funded by the Senate of the Free and Hanseatic City of Hamburg, the Hamburg@work association, the HWF Hamburg Business Development Corporation as well as a number of committed businesses and individuals. The aim of the initiative is to secure Hamburg’s top position as a media city and to improve the conditions for companies based here.