Since mid July, Pokémon Go fever has riveted users in Hamburg to their mobile phones as they wander around the city in search of little monsters from the 1990s children series called Pokémon. The smartphone-Game has already brought augmented reality to everyday life. And the technology is spreading to other sectors as the following examples show:
Become a professional golfer with augmented reality
Learning to aim and position the feet correctly can prove a challenge for golf beginners. This is where the start-up Viewlicity GmbH offers help in the form of augmented reality. The engineers Christoph Pregizer and Lukas Posniak hit on the idea of “putt view” to help golf learners draw a virtual putting line. In 2015, their application won the “Ideas” category at the Hamburg Innovation Summit. Then in May 2016, they installed putt view in the Hamburger Golf Lounge. Now available on the market, the training aid has been developed with funding from the Ministry of Economics and the EU in close co-operation with the “Human Computer Interaction” work group at the University of Hamburg.
Lukas Posniak, an amateur golfer, said: “The AR technology is perfect for golf training. The player receives the information on the greens and still has hands free to play.” Pregizer and Posniak are currently working on new software for use with a virtual reality headset outdoors.
Swift, precise aircraft assembly
Lufthansa Technik AG is using augmented reality and laser-based assembly templates are replacing traditional measurement and alignment tools. The templates correspond to the virtually calculated contours of the part to be assembled. The first phase of the project has made assembly more precise and sped up the process and proves the potential of AR, Lufthansa Technik said. At present, the company is testing foil and stencils for other potential AR applications.
When monsters walk out of books
Augmented reality also fascinates children as the super book (SuperBuch) initiative shows. Their AR app lets children’s dreams come true – Petterson and Findus, Impy’s Island and Princess Lillifee simply walk out of books. Games and quizzes are adding a new interactive dimension to reading. Developed by the Hamburg-based publisher, Oetinger and and e-book provider, TigerBooks, the concept launched on the market in 2016 as an initiative by nine German-language children’s book publishers.
The free app was developed by Tigerbooks and adds AR functions to 18 titles by publishers Langenscheidt, Coppenrath, Bastei Lübbe, Beltz, Ueberreuter, Tulipan, Thienemann-Esslinger, NordSüd and Oetinger. Till Weitendorf, Oetinger Publishing, said: “Super book is a unique initiative which will boost the printed book and will upgrade it considerably.”