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All You Need Is Art

Fourth Affordable Art Fair at Hamburg Messe. Art on sale for smaller budgets

From 19-22 November, the Affordable Art Fair will open its doors for the fourth time. The idea of opening art a wide audience, to take away the fear of the unknown, and to democratise the acquisition of art is the secret of success of the fair. at the fair, 75 galleries from around the world will be presenting contemporary young talents and renowned artists such as Jonathan Meese, Thomas Hoepker, Daniel Richter, Damien Hirst, and Günther Uecker. All works on sale are in a price range of 100 to 7,500 euro. A novelty of this year ist the Hamburg section, a special exhibition gallery featuring eleven local artists. With 17,200 visitors in 2014, the Affordable Art Fair Hamburg has established itself at market place at a location that has always been regarded as being quite difficult by the international art industry.

75 Galleries with Affordable Contemporary Art

This year, 75 national and international galleries will participate at the fair, including Gallery Kitai (Tokyo), Gallery White Birch (Seoul), Britta Prinz Arte (Madrid), gallery NUMMER40 (Netherlands) and Manifold Editions (London) as well as numerous galleries from Germany. Theywill present contemporary art from photography, painting, sculpture and graphics, among others, Jonathan Meese, Thomas Hoepker, Daniel Richter, Damien Hirst and Günther Uecker.
h2. Eleven Galleries from Hamburg

For the first time, the fair will present a curated exhibition of eleven galleries from Hamburg to celebrate Hamburg’s status as at important art destination. Curated by the Hamburg art historian Dr. Wolf Jahn, the special Hamburg section includes, for instance, Feinkunst Krüger, Galerie Renate Kammer, Galerie Herold, Galerie und Verlag St. Gertrude, Galerie Evelyn Drewes, and the Galerie Holzhauer Hamburg. Among the artists shown are Dirk Meinzer, Nobuko Watabiki and Jo Röttger. “From the outset, it has been particularly important to us to strengthen the arts in Hamburg. A dedicated Hamburg section has been the necessary next step in order to present the high quality of Hanseatic galleries to visitors”, said Oliver Lähndorf, director of the fair.

Talented Art Students

The promotion of young people takes the next steps with the Emerging Artists Exhibition, showcasing for the very first time only artists of the Academy of Fine Arts (HfbK). Jenny Shepherd and Natalia Sidor will show their photographic works, Robert Vellekoop will presents some of his paintings. As the young artists are not represented by galleries, the fair offers new ways of self presentation to a large audience. The art historian and exhibition manager Isabel Deimel curated the exhibition.
h2. Behind the Scenes

The theme of art in Hamburg is also addressed by art talks hosted in co-operation with Artcollector. Last but not least, the Affordable Art Fair will host an an extensive accompanying programme, ranging from screen printing workshop to art classes for children, and a late view on Thursday, followed by the party “L’art aux folles”.

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