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AI spreading to everyday life, GroupM survey finds

Growing importance of artificial intelligence regardless of self-driving cars or smart homes

Germans see the greatest growth potential for AI in cars, according to a survey entitled “Spotlight: Artificial Intelligence” conducted from October 18- 25, 2018. More than 2,000 adults were interviewed about their experiences of AI, wishes and hopes for the online survey conducted by [m] Science, which is part of the GroupM media group.

AI reaching consumers

“Smart assistants based on artificial intelligence have become an integral part of our daily lives,” said Karin Immenroth, Chief Analytics Officer, [m]Science. She added: “Whether it’s regulating light, waking people up to their favourite music or shopping. AI should help us to save time and make everyday life easier.” AI will be increasingly used in the healthcare sector in future, the study found. Almost every second German (44 per cent) will have their health values monitored by AI in 2023.

NextM Network

The annual “NextM – The Innovation & Tech Conference”, hosted by GroupM, focuses on AI and other digital topics. More than 600 marketing, media and tech experts meet in Düsseldorf to discuss the latest topics of the digital future. Experts in the NextM network regularly give their views in 15-minute NextM podcasts.
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Sources and further information:
www.campus.groupm.de

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