ADC Festival 2017 - der Kinospot © ArtDirectorsClub

ADC Festival 2017 goes live on Instagram

Young reporters give insider views of ADC social media and highlight interaction between participants and online community

Reporters Leonie Schliesske und Philipp Dolejsky will be giving insider views of social media channels at the ADC Festival currently underway in Hamburg from Wednesday (May 10) for three days. The live reporters and the ADC press team have set up the adc_germany Instagram account and will report in the Instastory format about the ADC Junior Day, Junior Congress, Junior Awards, the ADC Congress, the Awards Show and the After Show Party.

“Anyone can watch events in Hamburg live thanks to Insta-Stories. We want young people to take an interest in ADC and opted for Leonie und Philipp – two dynamic, young reporters,“said Marc-Pierre Hoeft, Head of Marketing and PR at Art Directors Club für Deutschland e.V.

Interaction between local talents and the Instagram community

Under the theme “Creativity beats Technology?”, the Art Directors Club für Deutschland (ADC) e.V. is launching discussions on the value of creativity as an economic factor at the festival which runs from May 8-21, 2017. Dolejsky said: “I am eager to experience live how concrete work emerges from creativity and technology. The emphasis is on interaction with creative minds at the festival and with the Instagram community. We wish to bring them close up and everywhere and will be available at any time to answer their questions.“

ADC Junior Day

The ADC Junior Day will be held on May 10, 2017 to give young, creative people inspiration for their careers and further education. Shrewd and renegade business people from across the creative industry will attend the ADC Junior Congress under the theme “Think tech. Think creative.“ The Junior Awards will be presented for the best entries in the Junior Contest. The crème de la crème will come together on May 11, 2017 for the ADC Congress and honour the best works in German-language communication with the coveted ADC Nail in gold, silver and bronze at the ADC Awards Show.

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