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ADC Festival 2015 To Focus on Viral Campaigns

Venue for 2015: the creative neighbourhood of St Pauli with Millerntor Stadium at its heart.

In 2015, the ADC Festival will return to Hamburg 19-23 May. Next year, it will take place in Hamburg’s creative neighbourhood St Pauli. With Millerntor Stadium at its heart, St Pauli’s unique flair and residents, it will directly influence the large-scale meeting of creative industries and will act as protagonists of a large-scale viral campaign on creative communication. Next year’s ADC festival is expected to draw some 13,000 visitors.

A Hotspot Known Throughout The World

“Not only in Germany, but also internationally, St Pauli is not only a synonym for celebrations, sin, and half moon street atmosphere, but also for soccer, pop culture and music. St Pauli itself is a magnet. But how this meet topic such as digital creation, out -of-home, or storytelling? That’s the theme we will explain by virals”, says Heinrich Paravicini, head of the ADC Department of Board Design and owner of the Hamburg-based design agency Mutabor, responsible for the festival’s communication for the third time in 2015.

Congress Topic: “Creating the Digital Hype”

The ADC Festival consists of several modules. On 21 May 2015, the ADC congress will focus on “Creating the Digital Hype”. ADC President Stephan Vogel: “From car manufacturer to publishing house or FMCG – all want to the Youtube hit clicked by millions, or have crowd puller content on their website. Volvo’s Epic Split, Edeka’s “Supergeil”, Dove Real Beauty Sketches, and Hornbach’s hammer are pioneers of a new era of communications, in which there is only one effective weapon: creativity.”

Insights will be delivered by international speakers such as Colleen DeCourcy (Global Executive Creative Director, Wieden + Kennedy), Rob Newlan (Head of EMEA, Facebook Creative Shop), Philipp Schröder (Country Director Germany and Austria, Tesla Motors), or Kaoru Sugano (Creative Director/Creative Technologist, Dentsu Inc.).

Millerntor Stadium as Central Venue

Central venue for the largest meeting of the creative industries in the D-A-CH market will be Millerntor Stadium. The home stadium of the legendary soccer club FC St. Pauli and the immediate environment will follow in the footsteps of Hamburg’s Upper Port, where the Art Directors Club Germany (ADC) e. V. has been hosting the festival for the past two years.

The ADC Festival 2015 is funded by the Free and Hanseatic City of Hamburg. Partners and sponsors include Hapag Lloyd, Stage Entertainment, WallDecaux, Weischer.Media, and flora&faunavisions.

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ADC Festival 2015 at a glance

Also in 2015, the ADC Festival 2015 will consist of several modules, including a high ranking congress with international speakers, one of the world’s largest exhibition on creative communications, a Junior Day cum congress, the ADC Awards Show, and an After Show Party. The Awards Show and the prize-giving gala of the ADC nails, which are regarded as one of the industry’s finest prizes, will take place 21 May once again at Reeperbahn’s TUI Operettenhaus. Afterwards, ADC invites all guests to enjoy its After Show Party at Hamburg’s former fish auction hall.

Reeperbahn - An Ever-Chancing Mile

Reeperbahn is a living legend. Once a dim red light district for sailors and strollers, in the 1960s and 1970s springboard for pop culture and bands like The Beatles, and always a typical German hotspot for covertly-unabashed sex tourism, the famous red light district has been transforming itself into a trendy neighborhood of a special kind since the 1990s – with bars and music clubs, art galleries, theatres and cabaret, musical palaces and fine restaurants. The central road in Hamburg’s entertainment district is 930 meters long, and lined on both sides with nightclubs and bars,.

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