Accenture, a global management consulting and professional services company that provides strategy, consulting, digital, technology and operations services, is expanding its branch in downtown Hamburg. The 2,000 square metre office, spread over five storeys, will employ 300 staff including those in dgroup that specialises in digital transformation and Avanade – a joint venture with Microsoft. Accenture has over 40 branches and operates on interfaces between business and technology. The company employs some 411,000 staff in over 120 countries.
Networking and digital innovation in “Future Camp”
The “Future Camp” that provides room for digital innovation will be the highlight of the new branch. Clients, Accenture’s experts, technology providers and start-ups can work jointly on new ideas for digital business models and test possible fields of applications there. “Hamburg is not only one of Germany’s most important commercial centres with great dynamic growth, but also a digital hotspot,” said Frank Riemensperger, Chairman of the Board at Accenture Deutschland.
Google, Facebook and Xing already in Hamburg
The digital economy plays a key role in Hamburg. The Otto Group, one of the world’s biggest mail order companies, the social network for professionals Xing, Google, Facebook, Twitter and Dropbox all have their Germany headquarters in Hamburg. SAP, Adobe and IBM also have branches and development divisions in the city. Jimdo, Smaato and mytaxi have all been founded in Hamburg.
Hamburg is also pioneering in terms of intelligent transport systems and is a model of e-mobility. “We have decided not to be driven by the progress of technology in Hamburg, but to accept and play an active role in shaping it,” said Dr. Christoph Krupp, Head of Senate Chancellery. He added: “We are promoting digital transformation today to make this big, modern city even more liveable and commercially viable with the help of new technologies. The city benefits from diverse places that offer space for creative exchange and thinking to develop ideas for digital innovations.”
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