10 Trend, die die SXSW 2019 bestimmen werden © SXSW/Cal Holman

10 future-orientated trends at SXSW

Subscription models, cross reality, smart mobility to dominate Austin's creative fair

The latest trends will be the issue of many debates at the upcoming digital and creative South by Southwest (SXSW) festival underway in Austin, Texas under the theme “Keep Austin weird” from March 8-17, 2019. The city in the Lone Star state is where Twitter celebrated its breakthrough. A strong delegation is heading to Texas again this year to fly the flag for Hamburg and highlight its innovative and future-orientated business character. Hamburg News takes a closer look at the topics and events likely to determine the course of SXSW 2019.

1. Blockchain and Web 3.0

Blockchain is closely linked to crypto currencies. However, the question of whether digital currencies are here to stay remains unanswered. Blockchain technology may yet become the new digital infrastructure of Web 3.0, as applications are considered secure, direct and decentralized.

Select sessions:
The Token Economy: Digitizing Real-World Assets
Revolutionizing Food Safety with Blockchain Tech

Tracks: Blockchain & Cryptocurrency; Cannabusiness; Coding & Development; Entrepreneurship & Start-ups; Film & TV Industry; Health & MedTech; Intelligent Future; Music Industry & Culture; Social & Global Impact; Tech Industry & Enterprise

2. Digital Trust

In an era of fake news, data leaks and filter bubbles, trust in modern technologies is noticeable and making people vulnerable. Automation and artificial intelligence often have negative connotations in terms of personal data. Companies now have all the more reason to actively promote digital trust in them.

Select sessions:
AI and the Democratization of Work
Made in China: Crypto, Exchanges, Trust and More

Tracks: Blockchain & Cryptocurrency; Cites, Government & Politics; Entrepreneurship & Start-ups; Future Workplace; Intelligent Future; Media & Journalism; Tech Industry & Enterprise

3. Documentaries and Genre Films

Documentaries and horror films have long since been niche players. But these film genres have undergone a renaissance at the box office over the past two years. So where will the journey take them?

Select sessions:
The Truth About Producing
What is Impact Distribution and How Do You Do IT

Tracks: Entertainment Influencers; Film & TV Industry; Making Film & Episodics

Einzelne Tracks der SXSW 2019
Tracks at SXSW 2019 © SXSW

4. Smart Mobility

Whether two or four wheels, above or below ground … the evolution of mobility based on artificial intelligence will have a profound impact on our habits. The future of mobility will be showcased during SXSW’s big Trade Show.

Select sessions:
Flying Taxis and Ambulance Drones: SciFi 2 Reality (with ZAL-CEO Roland Gerhards)
Survival of the Fittest: Mobility in Cities

Tracks: Coding & Development; Entrepreneurship & Start-ups; Intelligent Future; Social & Global Impact; Tech Industry & Enterprise

5. Cannabis Market

Cannabis for medical purposes has been available by prescription on the German market since March 2017. Yet, cannabis for medical purposes in California, for instance, has been permitted for over 20 years and purchases became legal in 2018. This opens up a new, booming market.

Select sessions:
The New Cannabis Consumers
Non-Obvious Trends in the Cannabis Industry

Tracks: Cannabusiness; Food; Health & MedTech

6. Future of Work

The age of digitalisation has dawned and artificial intelligence as well as robots are creating entirely new worlds of work. But what does digital change mean for the labour market? What will the future of work look like?

Tracks: Design; Entrepreneurship & Start-ups; Intelligent Future; Future Workplace; Social & Global Impact

Select sessions:
Transforming the Workplace Through Remote Work
Uberland: Algorithms and the Future of Work

7. Blockchain in the Music Industry

Blockchain technology allows information and databases to be shared across borders. And the technology can raise transparency in the music industry – from distribution and payment processes to digital rights management.

Select sessions:
Blockchain in Film and Music
Building a Better Music Industry on Blockchain

Tracks: Blockchain & Cryptocurrency; Making & Marketing Music; Music Industry & Culture

8. Subscription Models

Subscription models have hit the nerve of the so-called Netflix generation (up to 30 years). Monthly subscriptions have become indispensable for streaming services. Many German automobile manufacturers, including Mercedes, are already testing sales of their vehicles using subscription models.

Select sessions:
From Zero to Showrunner in Five Years
The Media’s New Game: Revenue Roulette

Tracks: Entertainment Influencers; Film & TV Industry; Media & Journalism

9. Music Industry: Man versus Machine

Artificial intelligence (AI) is already used creatively in the music industry for playlists, to find new talent or to attract new fans. Algorithms are behind playlists recommended by Spotify. However, flesh and blood curators are still indispensable.

Select sessions:
How Digital Voice Assistants Will Disrupt Music
How Humans And Machines Classify Music

Tracks: Intelligent Future; Music Industry & Culture

10. Cross Reality (XR)

Virtual reality, augmented reality and mixed reality are increasingly dissolving the boundaries between the physical and digital worlds. This is known as Cross Reality (XR).

Select sessions:
“The Future of Augmented Reality in Sports”:“
“ How VR and AR Change the Way We Express Ourselves”:

Tracks: Entrepreneurship & Start-ups; Experiential Storytelling; Health & MedTech; Making Film & Episodics; Making & Marketing Music; Media & Journalism; Tech Industry & Enterprise; VR/AR/MR

Sources and further information:

South by Southwest

South by Southwest (SXSW) in Austin, Texas, is the world’s largest digital and creative festival. From March 8-2019, creative people, start-ups and media producers from all over the globe will meet there to present and discuss the latest and upcoming trends. Hamburg will be presenting itself as an innovative business location and as a liveable city at this key international industry meeting. In addition, Hamburg is offering accompanying firms a platform to present themselves, open up new market opportunities and network. The Interessengemeinschaft Hamburger Musikwirtschaft (IHM) is executing Hamburg’s presentation in Austin with Hamburg Marketing, the Reeperbahn Festival, Hamburg Startups and Hamburg Invest. The Hanseatic city will also be a partner of the German Haus, the hotspot of the German programme at SXSW.

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