The latest trends will be the issue of many debates at the upcoming digital and creative South by Southwest (SXSW) festival underway in Austin, Texas under the theme “Keep Austin weird” from March 8-17, 2019. The city in the Lone Star state is where Twitter celebrated its breakthrough. A strong delegation is heading to Texas again this year to fly the flag for Hamburg and highlight its innovative and future-orientated business character. Hamburg News takes a closer look at the topics and events likely to determine the course of SXSW 2019.
1. Blockchain and Web 3.0
Blockchain is closely linked to crypto currencies. However, the question of whether digital currencies are here to stay remains unanswered. Blockchain technology may yet become the new digital infrastructure of Web 3.0, as applications are considered secure, direct and decentralized.
Tracks: Blockchain & Cryptocurrency; Cannabusiness; Coding & Development; Entrepreneurship & Start-ups; Film & TV Industry; Health & MedTech; Intelligent Future; Music Industry & Culture; Social & Global Impact; Tech Industry & Enterprise
2. Digital Trust
In an era of fake news, data leaks and filter bubbles, trust in modern technologies is noticeable and making people vulnerable. Automation and artificial intelligence often have negative connotations in terms of personal data. Companies now have all the more reason to actively promote digital trust in them.
Tracks: Blockchain & Cryptocurrency; Cites, Government & Politics; Entrepreneurship & Start-ups; Future Workplace; Intelligent Future; Media & Journalism; Tech Industry & Enterprise
3. Documentaries and Genre Films
Documentaries and horror films have long since been niche players. But these film genres have undergone a renaissance at the box office over the past two years. So where will the journey take them?
Tracks: Entertainment Influencers; Film & TV Industry; Making Film & Episodics
4. Smart Mobility
Whether two or four wheels, above or below ground … the evolution of mobility based on artificial intelligence will have a profound impact on our habits. The future of mobility will be showcased during SXSW’s big Trade Show.
Flying Taxis and Ambulance Drones: SciFi 2 Reality (with ZAL-CEO Roland Gerhards)
Survival of the Fittest: Mobility in Cities
Tracks: Coding & Development; Entrepreneurship & Start-ups; Intelligent Future; Social & Global Impact; Tech Industry & Enterprise
5. Cannabis Market
Cannabis for medical purposes has been available by prescription on the German market since March 2017. Yet, cannabis for medical purposes in California, for instance, has been permitted for over 20 years and purchases became legal in 2018. This opens up a new, booming market.
Tracks: Cannabusiness; Food; Health & MedTech
6. Future of Work
The age of digitalisation has dawned and artificial intelligence as well as robots are creating entirely new worlds of work. But what does digital change mean for the labour market? What will the future of work look like?
Tracks: Design; Entrepreneurship & Start-ups; Intelligent Future; Future Workplace; Social & Global Impact
7. Blockchain in the Music Industry
Blockchain technology allows information and databases to be shared across borders. And the technology can raise transparency in the music industry – from distribution and payment processes to digital rights management.
Tracks: Blockchain & Cryptocurrency; Making & Marketing Music; Music Industry & Culture
8. Subscription Models
Subscription models have hit the nerve of the so-called Netflix generation (up to 30 years). Monthly subscriptions have become indispensable for streaming services. Many German automobile manufacturers, including Mercedes, are already testing sales of their vehicles using subscription models.
Tracks: Entertainment Influencers; Film & TV Industry; Media & Journalism
9. Music Industry: Man versus Machine
Artificial intelligence (AI) is already used creatively in the music industry for playlists, to find new talent or to attract new fans. Algorithms are behind playlists recommended by Spotify. However, flesh and blood curators are still indispensable.
Tracks: Intelligent Future; Music Industry & Culture
10. Cross Reality (XR)
Virtual reality, augmented reality and mixed reality are increasingly dissolving the boundaries between the physical and digital worlds. This is known as Cross Reality (XR).
“The Future of Augmented Reality in Sports”:“https://schedule.sxsw.com/2019/events/PP87989
“ How VR and AR Change the Way We Express Ourselves”:https://schedule.sxsw.com/2019/events/PP88800
Tracks: Entrepreneurship & Start-ups; Experiential Storytelling; Health & MedTech; Making Film & Episodics; Making & Marketing Music; Media & Journalism; Tech Industry & Enterprise; VR/AR/MR