"German Cycling Prize" for signature tune of Hamburg's cycling campaign
The cycling campaign “Cycle for a nicer Hamburg” by Hamburg Marketing GmbH and the Ministry of Economics, Transport and Innovation (BWVI), has won the German Bicycle Prize 2020 in the category “Bicycle Culture” for the song “From Hamburg to the Sea”. The music video, composed and sung by the Hanseatic musicians Nico Suave, Tonbandgerät, Chefboss and Cäthe was released when the campaign kicked off in early May 2019.
More than 1.2 million clicks
“We are delightedthat this great song was awarded the German Bicycle Award, as the creative element of our campaign conveys two important goals for Hamburg’s development towards a more bicycle-friendly city namely the fun of cycling and the positive influence of cycling on the quality of life in Hamburg,” said Michael Otremba, Managing Director of Hamburg Marketing GmbH. The video has already been viewed over 1.2 million times on YouTube and can be found on streaming platforms such as Spotify, Apple Music and Deezer.