Future Hamburg Talk meets Rolf Strittmatter, Hamburg Marketing

Strittmatter, Chairman of the Board Hamburg Marketing and Hamburg Invest, explains Hamburg's character traits
27 September 2023
Rolf Strittmatter during the latest Future Hamburg Talk

Our latest Future Hamburg Talk with Dr. Rolf Strittmatter, Managing Director of Hamburg Marketing GmbH, focuses on the new brand strategy of the Hamburg Metropolitan Region. How is Hamburg perceived and what distinguishes the city for visitors, companies and young professionals? What attracts them to Hamburg? Strittmatter gives insight into a brand analysis of Hamburg, the special features of location marketing and the company's efforts to raise the city's profile.

In the interview with Freya Oehle, Strittmatter points to a common wish for novelties in Hamburg and how individuals can champion the city themselves.