Hamburg and the Arab Gulf have been maintaining long-standing relationship on business, science, sports, culture, and increasingly also in health. Patients from the Arab states have appreciated Hamburg and its medical excellence for years. When relaunching Healthcare-Hamburg.com under the new slogan “When it comes to health, Hamburg is the right place” in January, it had thus been custom-tailored to the Arab market. Also incorporating pages in German and English, the Hamburg Tourism Board as operator of the site is now preparing pages in Russian and Chinese.
Comprehensive InformationOn Medicine And Tourism
The website provides combines comprehensive information on Hamburg’s key areas of treatment from diabetes to trauma in seven out of Hamburg’s four dozen hospitals with insights on Hamburg as a tourist destination. Thus, aspects of relaxation in spas and hamams are featured next to family holidays, maritime experiences, and health tourism hotels from the Arab pool (cf. box). The section “Intercultural Information” address cultural and legal differences such as the equality of men and women and religious tolerance.
Perfect Conditions For Arab Guests
Next to its medical and tourist infrastructure, Hamburg is appreciated by guests from the hot and dry Arab Gulf for its mild summers, with July to September being the favourite time for Arab guests to visit the city. As one of Europe’s greenest cities, Hamburg offers hundreds of parks with more than 230,000 trees to linger and relax, plus endless opportunities to spend time by or on the water. “Thanks to its many years of experience in the Arab world. Hamburg is able to meet all needs of Arab guests”, says Dietrich von Albedyll, CEO Hamburg Tourism Board. In addition, the Hanseatic city is served twice a day by nonstop flights from Dubai operated by Emirates.
Attractive Source Market
The number of Arab guests thus dynamically increased in recent years, with incoming from the Gulf region doubled to 27,000 arrivals and 78,000 nights from 2011 to 2013. Last year, arrivals and nights remained unchanged at high level. With an average of three days, guests from the Gulf region stay longer than the average guest (two nights), and also spend more on transport, accommodation, food, and shopping – 4,100 euro. Second-ranked, Chinese spent some 3,000 euro in Hamburg. U.S. Americans follow third with an average expenditure of 2,300 euro. Even though smaller by numbers, visitors from the Gulf states meanwhile rank second behind the Americans.
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