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E-health business initiation trip to U.S.

Trip facilitates contact between SMEs and vast U.S. market with huge opportunities for ehealth sector

A business initiation trip to the United States from July 9-14, 2017 aims to facilitate contact between SMEs in the e-health sector and American business partners. The U.S. is the world’s biggest health industry and for information and communication technology coupled with a growing market for digitalisation. The trip is part of a market accessing strategy by the Federal Ministry of Economics and Technology (BMWi) and is being funded based on a resolution by the German Federal Parliament. Firms have until March 31, 2017 to register, according to the Life Science Nord cluster agency. The participating firms can also attend a German-American conference and receive advice on working the U.S. market.

U.S. – pioneer in e-health

Thanks to the pioneering e-health sector in the U.S., consumers there can use health and fitness apps for extensive self-monitoring. Telemedicine helps reach remote places and hospitals and health insurance providers benefit from digitalisation and automation in the sector. Electronic patients’ files have been standard in the U.S. for a long time.

The trip will cover the most important regions in the states of New York, New Jersey, Pennsylvania, Delaware and Maryland. The “East Coast Corridor” from Boston to Philadelphia via New York City and Washington D.C. as well as Baltimore is the world’s biggest consumer market and thus the most important regional market for e-health in the U.S. Philadelphia is crucial for ICT, medical devices, hospital solutions and market management while New York City is vital for bringing the latest trends to the consumer and opening up sales paths.


The programme begins with a German-American e-health conference, which will be held jointly with the AHK Philadelphia and the Digital Health Accelerator in the Science Center Philadelphia. The focus in on business contacts to U.S. firms and individual talks can be held in the respective company’s offices. Each participant should aim for at least five talks with qualified U.S. business partners. An individual target is worked out with each participant at the start of the project. An “E-Health MeetUp” with the Digital Health Accelerator NYC and other partners in New York City will conclude the programme.

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