A few days ago, Hamburg-based Sonormed GmbH was invited to travel to Austin to present Tinnitracks at SXSW 2015 in Austin, Texas”:http://www.hamburg-news.hamburg/de/cluster/medien-it-kreativwirtschaft/tinnitracks-fuer-sxsw-austin-nominiert/. Tinnitracks will be the sole representative from Germany among an otherwise strong international presence and present itself in front of an international jury of experts and investors. Each year, the lead fair of the creative industries invites artists, designers and companies from all around the world to present their work or business ideas, projects and visions to an international audiences. In addition, conferences, lectures and workshops will be conducted by internationally known and recognized professionals each March.
As one ouf of only eight start-ups, Sonormed has been invited to present its IT audio health start-up at the pitch in the in the category “Digital Health and Life Science Technologies”.
To Soothe Neurons With Music
Tinnitracks is a multi-awarded audiology technology offering a tinnitus treatment based on clinical trials. Developed by German-based Sonormed, the solution transforms everyday music into a targeted neuroacoustic treatment for tinnitus patients, including a new mobile solution. Tinnitus, no matter whether it’s subjective, tonal, or chronic, is most often caused by a difference in the neurons’ activities. “While some neurons are only activated when a sound is actually present, abnormal hyperactivity is experienced by other nerve cells This leads to an imbalance that can be felt by a beeping or whistling sound”, explains co-founder and managing director Jörg Land.
Tinnitus can be treated by listening to music that has been specially filtered to remove certain frequencies. The music is filtered to remove the specific frequency that causes the patient’s tinnitus. This creates an audible notch in the sound spectrum of the music. In other words, it slightly alters the sound. The patient’s sense of hearing, however, is able to quickly adapt to this unfamiliar input. This systematically changed input can cause the brain to re-shift its imbalance between excitatory and inhibitory nerve signals in the auditory centre back towards a healthy balance between the two.
In order to administer the therapy the same way it was administered in the clinical studies, Tinnitracks recommends to listen to filtered music with high therapeutic potential for 1-2 hours per day for at least six months. A prolonged therapy is expected to also create a long success. Paying 539 euro for twelve months, customers will be able to filter their favorite music for one year for Tinnitus treamtment.
Successes And Advances
Sonormed has already received with several innovation and entrepreneur awards for Tinnitracks, including honours from the Federal Ministry of Economics and Technology (BMWT), Munich-based Ludwig-Maximilian-University and University of Technology (TU), from the Heidelberg Innovation Forum, and from the Society of Computer Science. A public and jury prize in their hometown of Hamburg has also been granted to the founders.
Sonormed is being funded by the IFB Investment and Development Bank Hamburg, and with means from the Federal Ministry for Economic Affairs, the European Union (FORT Programme), and the European Institute of Innovation and Technology.