The nails have been granted, the winners named and honoured ath this year’s Art Directors Club Festival in Hamburg. In 2015, the Grand Prix went to the Berlin agency WHITEvoid in recognition of its “Light Barrier – 25-Year Jubilee Project on the Fall of the Berliin Wall 2014. Their installation of luminous balloons set up along the former border between East and West Berlin was the first project ever to be unanimously elected by the ADC as overall winner.
Many Submissions, Many Awards
Each year, the competition of the Art Directors Club for Germany (ADC) examines the best creative works having been published in Germany, Austria and Switzerland. With more than 7,000 entries in the main and junior competition, it is one of the largest and most important creative competitions in Germany. The best ideas in the fields of advertising, design, editorial, audiovisual, digital Media and spatial stagin were examined by a jury of 378 experts, heading by Andreas Grabarz. This year, 37 golden nails, 92 silver nails, 165 bronze nails, and 248 distinctions were granted.
h2.Slowing Down on the Island of Helgoland
Michael Ullrich from the Hamburg Technical Art School was recognised by ADC as “Young Talent of the Year” in the category of graphic design. His graduation work “Helgoland – tourism hotspot of the off-season“ was called best in the category “integrated communication”. Ullrich presented the red rock in the North Sea as an alternative to popular holiday destinations and nearby possibility of slow down and enjoy life at a slow pace.
Würzburg’s Refugee Atlas
Honoured as “ADC Student of the Year” was a team from the University of Applied Sciences Würzburg-Schweinfurt. As semester paper, Yvonne Moser, Lilli Scheuerlein and Laura Markert presented the travels of refugees throughout the world in a so-called “Flight Atlas”. Presented by the authour and actor Max Moor, the award show took place on 21 May 2015 at the STAGE Operettenhaus at Reeperbahn.
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