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solutions.Hamburg - how to achieve digital change

Digital conference focused on future - 3,000 delegates, 500 speaker. Experts say who is the biggest enemy of transformation 2016 ended Friday (September 9th) after focusing on how to overcome obstacles that are proving “enemies to successful transformation” and other themes. Sascha Lobo, journalist, and a keynote speaker at solutions.Hamburg, called for keener focus, saying: “We are living in the age of data streams. Every entrepreneur must ask ‘which data stream transforms my business model‘”?

Employee acceptance crucial to success

This year’s conference highlighted digitalisation as both a team-building and crucial technological effort for success. Technical transformation can only be achieved when the diverse faculties pull together, the thesis goes. During his opening address, Olaf Scholz, Mayor of Hamburg, said: “That is the right and important verdict and not only for companies. Digitalisation brings the biggest individual change in our working lives and the biggest social revolution of our times.

“The possibilities of digital technology ensure not only a new technical basis to do everything we have been doing so far. No, digital technology allows us to do things that we did not know even existed until recently. It facilitates communicative networking between people and machines, public interfaces, new business and work models. The list of novelties is endless.” Now the question is how to deal with the change.

Good news for Hamburg

The five theme parks (themen.parks) at offered improvised talks and panel discussions on logistics, ehealth, internationalisation and Industry 4.0. Silpion Events GmbH held the first Digital Health Dialogue about the effects of digital processes in the medical sector and resulting opportunities. Hamburg’s first co-working hub focusing on ehealth, health and medical technology is to be set up in Philips Deutschland headquarters in Hamburg-Fühlsbuttel, Diedrich Dirks, Managing Director of Philips Medical Systems DMC, and Elke Badde, State Secretary in the Hamburg Ministry of Health and Consumer Protection, announced Thursday (September 8th) during 2016.

Hamburg as a digital metropolis

In June 2015, 3.8 per cent of all employees subject to social security payments in Hamburg worked in IT professions. Scholz noted: “And according to BITKOM, the state of Hamburg leads all German states.” Hamburg needs professionals to stay ahead with digitalisation and as a top location in the sector, he added. “Hamburg-based companies likes Xing or Parship are successful beyond the city. Well-known German and international firms like SAP, Adobe or IBM have their own development departments here in Hamburg. The sector has around 10,000 companies and about 50,000 employees making the IT sector an important business factor in Hanseatic city. “

Biggest enemy of change

Lobo described computer tablets with tiny sensors that send data from a smart phone, if someone takes ill e.g. with gastric acid. The data can be sent to a doctor and a health insurance as well. Lobo urged firms to stop thinking in terms of one-size fits all. Generalisations and obsession with success could become obstacles for managers in future. Small, independent units are needed in companies. They have to be allowed to experiment and to fail, he added.

Around 3,000 visitors, 500 speakers and 150 exhibitors attended the three-day event last week in Hamburger Kulturzentrums Kampnagel.

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