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Hamburg has six winning projects in "Land of Ideas" competition

Aviation cluster Hamburg is among winners of nationwide innovation competiton "Landmarks in Land of Ideas"

Six Hamburg-based projects were announced Tuesday among the winners of the contest “Landmarks in the Land of ideas” (May 31), Hamburg News has learnt from the Land der Ideen Management GmbH. The contest gives creative people all over Germany an opportunity to present their solutions to urgent issues with forward-looking projects. This year’s theme is CommUnityInnovation.

Bridge&Tunnel: tailor-made future prospects

Women of various nationalities who have little or no opportunities on the German labour market, have made top-quality travel bags, backpacks and interior designer products from recycled materials in co-operation with professional designers. The women are being fully trained for production as part of the project called “Bridge&Tunnel – Social Design from the District” in Hamburg-Wilhelmsburg. The concept won over the jury with their “tailor made prospects for the future”. The economy-based project is described as: “An idea that improves the livelihoods and the self-esteem of the seamstresses.”

Regionalwert AG Hamburg: tastier value stores

Buy shares and do good. By buying shares in Regionalwert, investors are supporting local firms that adhere to high social and ecological standards and collaborate where possible. The “Regionalwert AG Hamburg – Wertschöpfungsverbund für Lebensmittel“ (or value-added co-operation for food) invests in select agricultural firms, bakeries, dairies, breweries and catering establishments and traders to set up a broad regional network – literally from the field to plate.

Hamburg Aviation Cluster

Based on the pooled know-how of around 40,000 professionals from over 300 small and medium-sized business, Airbus and Lufthansa and Hamburg Airport form the Hamburg Aviation Cluster – a powerful alliance that covers the entire life-cycle of an aircraft – from development, production and assembly via the air transport system, maintenance, repair and overhaul right up to recycling. This pact has made Hamburg the third biggest location in civil aviation. The diversity of the cluster is reflected by its founding members who also include the associations Hanse-Aerospace, HECAS and BDLI, the institutes and research facilities DLR, HCAT and ZAL and Hamburg’s four universities – Hamburg University of Applied Sciences (HAW Hamburg), Hamburg University of Technology (TUHH), Helmut Schmidt University (HSU) and the University of Hamburg who all go to great effort to promote the location.

Ouissal: German-Arabic mentoring programme – no stopping the power of women

Ouissal stands for bridge or connection and is well suited to the Euro-Mediterranean Association for Cooperation and Development e.V. (EMA). This non-profit organization works in the field of development co-operation between Germany, Tunisia and Morocco to strengthen women’s social participation. Experienced entrepreneurs develop sustainable business ideas with young women and their market products ranging from high-quality organic cosmetics to intelligent irrigation systems for farming. The participants benefit from their partners’ professional experience and can expand their networks in international forums.

“Understanding the sea” and “Flying thoughts”

Apart from four economic projects, the winners also include Hamburg-based projects in education and culture. The educational initiative launched by the Maritimes Zentrum Elbinseln (MZE) in Wilhelmsburg focuses on understanding the sea (Meer verstehen). Together with the Alfred Wegener Institute for Polar and Marine Research in the Helmholtz Centre, the International Maritime Museum in Hamburg, the IBA Hamburg GmbH and the German Shipbuilding and Ocean Industries Association, it has initiated a “Think and Trade Yard” to let children experience marine sciences.

Attention at the Literaturhaus Hamburg is also on children. An initiative called “Gedankenflieger – Philosophieren mit Kindern“ (or Flying thoughts – philosophising with children) sends a “photo mobile” around the country to prompt primary schoolchildren to think about basic issues such as “Who am I?” “What makes me happy?” “What is home?”

Network and public stages

Diana Ali, Project Manager with Land der Ideen Management GmbH, said: “The award is not monetary. The winners are all included in our large network and receive communication support with the aim of giving them a public stage. Deutsche Bank’s mentoring programme offers winners an opportunity to get professional advice on various issues to push their projects forward.”

Sources and further information:

"Landmarks in Land of Ideas" competition

This competition is rooted in the event series “365 Landmarks in the Land of Ideas” which aimed to illustrate Germany’s innovative strength between 2006 and 2012. The “Landmarks in the Land of Ideas” competition reflected an annual theme for the first time in 2013. In that year, the focus was on cities and in 2014 attention turned to shaping rural regions. Last year, the jury distinguished outstanding ideas for a digitally networked world. This year’s awards showcase projects that highlight the added value and potential of joint action. More information can be found on:

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