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Verena Pausder, scoop award Gewinnerin © scoopcamp Pressefoto

scoopcamp 2016 focuses on transparency and credibility

Transparency, credibility and innovative products take centre stage at media conference in Hamburg

The results of a survey about the expectations on modern journalism took centre stage at scoopcamp 2016 which concluded Thursday (September 29th). Verena Pausder, founder of Fox & Sheep GmbH, which develops apps for pre-school children, won the 2016 scoop award. Earlier this year, she and the Haba toymaker launched a digital workshop allowing children to experiment with 3D printers and try their hand at coding. Pausder also supports the Startup Teens platform.

In her acceptance speech, Pausder called for greater support of children. Girls are still being pushed into the role of “communicator” and they are by “nature not necessarily technically-inclined”. She noted: “We should not be surprised that only 10 per cent of all tech start-ups are founded by women.” Around 300 journalists, innovators and programmers sought answers to the digital revolution and the effect on media usage, the traits of modern journalism, how brands become media and monetising content at the eighth scoopcamp in Hamburg’s Kehrwieder Theatre. scoopcamp is organised jointly by nextMedia.Hamburg and Deutsche Presse-Agentur (dpa).

Survey on role of media

The results of a representative survey on the role of media prompted plenty of discussion. Carried out on behalf of nextMedia.Hamburg and presented by Dr. Carsten Brosda, State Councillor for Culture, Media and Digital Affairs at the start of the conference, the survey showed some 85 per cent believe media have a responsibility to “inform honestly” about controversial social issues. Some 41 per cent of those surveyed expect media to “show attitude”. Brosda noted: “We must develop journalism so that it fulfils its important function in society. And Hamburg is the right location as we are a media city and have both technical and digital competence.”

Exciting keynote speeches

Two-thirds of those surveyed said: “Media must become more transparent in order to retain their social importance.” The figures gathered by Statista will be presented in the October edition of Unified – nextMedia’s digital magazine. Keynote speakers at scoopcamp included Jeremy Gilbert, Director of Strategic Initiatives at Washington Post, Shaul Olmert, CEO and co-founder of Playbuzz.

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