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NEXT heading into digital future

Over 1,300 decision-makers mull innovations, trends and the consumers of the future at digital conference

The tenth anniversary edition of Hamburg’s NEXT digital conference, kick-started Thursday (September 22) amid a blaze of publicity and to the fanfares of the “Meute” band in the Reeperbahn. The highlights on the first day included keynote speeches by David Mattin, a trend researcher, Nathalie Nahai, a web psychologist and Brian Solis, a digital expert.

Experts from all corners of the globe

Decision-makers in digitalisation are discussing the consumers of the future at NEXT16 and how companies can make contact with them. Experts are mulling the effects on artificial intelligence on our lives under the motto, “It’s me, your digital ego.” Matthias Schrader, founder of NEXT, said: “We are looking forward to the intense exchange with marketing and trend experts from all over the world. NEXT is looking ahead and trying to find out what products and services will look like and how they can excite many people soon.” NEXT16 is being organised by SinnerSchrader and FAKTOR 3 agencies.

Virtual reality

Facial recognition, 3D scanning, bio hacking and virtual reality are just some of the trends and changing consumer patterns being discussed by digital experts. The impulses from the speeches are being dealt with in-depth during workshops, exhibitions, lectures and panel discussions. The programme is taking place in pubs, clubs and in a sound studio across the Reeperbahn. Visitors to the “Audi Lounge: VR Experience” can don a VR headset to look over the shoulders of a pit crew at the 24 Hours of Le Mans, the world’s oldest active sports car race in endurance racing. Martens added: “We want to boost the exchange between the various actors and digital transformation at NEXT.” Martens is a member of the board at FAKTOR 3 AG.

Free access to Reeperbahn Festival

During the Reeperbahn Festival, which is a close partner of NEXT, delegates at NEXT can choose from over 700 concerts and cultural events. The NEXT tickets give people access to the business conference and musical events at Europe’s biggest club festival, which is attended by around 30,000 visitors every year.

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