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Volker Martens & Matthias Schrader. NEXT Conference 2018 © Ole Hoffmann

”NEXT Conference 2018: “Digital Fix - Fix Digital”

European digital festival NEXT brings 1,500 decision-makers together on Reeperbahn

The NEXT Conference is the international digital festival on the Reeperbahn and turns Hamburg into the hotspot of the European digital scene for two days. NEXT offers inspiration, networking and business-relevant knowledge on trends and future technologies. This year’s festival will bring 1,500 decision-makers, opinion leaders and creative minds come together from September 20-21, 2018 under the motto “Digital Fix – Fix Digital”. NEXT is a fixed part of the Hamburg Reeperbahn Festival with more than 40,000 participants.

Digital Fix – Fix Digital – completing the trilogy

“Digital Fix as the motto of this year’s NEXT completes a trilogy for us,” said Matthias Schrader, founder of NEXT and CEO of SinnerSchrader. “We questioned ourselves as users two years ago with ‘Digital Ego’. ‘Digital Sucks’ addressed problems in the user experience openly last year. This year, we are taking the logical step forward and discussing how we can get back to user centring and develop more humane solutions.”

Effects of the digital on human beings

This year, NEXT will focus on people-centred innovation, humanity-orientated design, socially relevant topics and technology trends and their impact on people. Experts offer inspiration with keynotes on the stage of the Kiez-Theater Schmidts Tivoli and in-depth workshops and master classes in clubs across the Reeperbahn. The NEXT Conference is a close partner of the Reeperbahn Festival (September 19-22). Tickets to the NEXT also give access to the musical and cultural programme of Germany’s largest club festival.

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