Top international speakers will present coverage, traffic and advertising strategies during the “New Platform Marketing Conference” at Online Marketing Rockstars (OMR) Wednesday (August 2, 2017) in Hamburg. The event, called “New Platform Advertising” in the past, targets advertisers, marketers, brands, publisher, influencers, agencies and “all those seeking a marketing edge on modern platforms”. Events at the popular OMR are often like stage productions and are complemented by an exciting supporting programme.
About You turning to influencer marketing
In May, the online fashion store About You presented the first About You Awards to honour the most creative and influential stars such as bloggers, Instagrammers and YouTubers who usually have millions of followers. Julian Jansen, Head of Idols at About You, is among the speakers at the “New Platform Marketing Conference“ and will highlight how the company implements a 360-degree approach in influencer marketing.
YouTube, Facebook groups and legal pitfalls
A team of 12 have been producing the hit “Kurzgesagt – In a Nutshell” YouTube channel since 2013 and will outline their business model. The international version now has over 4 million subscribers, 240 million views and a monthly turnover of nearly USD 30,000 via the Patreon membership platform. Other keynote speakers will outline coverage structures exemplified by Facebook groups and legal pitfalls in platform marketing.