Hamburg@Work is hosting the 12th Neptun Award on November 16, 2017 in Hamburg. During the “Neptun Crossmedia Day” in the law offices of Taylor Wessing, keynote speakers from GfK, Initiative Media, Fandom, Smaato and the Formula E car racing series will outline how to make cross-media campaigns more efficient and effective, set up profit-earning business models and retain customer loyalty.
“Clash of Agencies”
The final will be held under the theme “Clash of Agencies” with live pitches by the five best campaigns, live voting and the award ceremony in front of some 300 spectators in Hamburg’s Theater Kehrwieder. The winner gets a EUR 60,000 media package provided by WallDecaux and Oxmox magazine. The finalists face a jury of advertising agencies for the “Neptun Award” and live voting by an audience of experts during the “Neptun Grand Prix“. The jury, headed by Reinhard Patzschke (Grabarz & Partner), will also present the “Neptun Talents Award” and a special “Best Use of Mobile” prize.
Patzschke said: “To me, the Neptun Award counts among the outstanding contests in the sector. Clearly, Cannes, EFFIE, ADC-Festival and many other ‘famous’ awards shine brighter and are more fascinating than Neptun. But Neptun is still unique as it distinguishes only cross-medial campaigns.”
The contest is open to cross media campaigns that have run on at least three media channels between June 2016 und September 2017. The “Talents Award” targets young, creative people in advertising, who have created but have not yet implemented cross media cases and campaigns as part of their term projects and diploma theses.