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Reisen Hamburg 2016 © Hamburg Messe und Congress / Hartmut Zielke

More visitors at Reisen Hamburg 2016

76,000 visitors go to north German tourism fair. Keen interest in four themes

This year’s Reisen Hamburg ended Sunday on a positive note. Some 900 exhibitors presented their new season highlights in ten halls over the past five days. Around 76,000 visitors (compared to 69,192 in 2015) arrived to get information about overseas journeys, holidaying in Germany, caravanning and e-bikes. Bernd Aufderheide, President and CEO of Hamburg Messe und Congress GmbH, said: “We are delighted by the 10 per cent increase in visitor numbers.”

Cruises are high on the agenda

A survey conducted by an independent market researcher found that 90 per cent of vistors to the fair are planning a trip this year – far more than the 83 per cent in 2015. Keen interest was noted in city trips (56 per cent; 2015: 57 per cent) followed by beach life and sea bathing holidays (33 per cent; 2015: 35 per cent) and active holidays (32 per cent; 2015: 36 per cent). Cruises are still high on the agenda and 30 per cent of visitors to Reisen Hamburg expressed interest in this kind of holiday (29 per cent in 2015 and 26 per cent in 2014).

Potential buyers

Autotage Hamburg, the fourth edition of which was held simultaneously to Reisen Hamburg, also ended on a positive note. Markus Borgolte, Project Manager Autotage Hamburg, said: “The number of ‘local test drives’ increased 50 per cent with nearly 1,000 potential buyers. During the fair, several sales were concluded surpassing all our expectations.”

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