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INTERNORGA streamlines fair date by 2017 to five days

The international trade show for the whole of the horeca market to be shortened by one day

From 2017 onwards, INTERNORGA will reduce its duration by one day. The international trade show for the whole of the horeca market will then be held from Friday 17 March to Tuesday 21 March 2017, at the Hamburg Fair site as usual; the Wednesday will be dropped.
Hamburg Messe und Congress GmbH is thus responding to the changes in conditions for trade shows. Getting the duration of a trade show right is very important, especially in terms of maximising efficiency and optimising the cost-benefit relationship.

Internationalisation to be Continued

“We have held in-depth discussions with many exhibitors and partners on whether or not to reduce the duration of INTERNORGA, and taken a wide range of factors into consideration. We have now put the matter before the Exhibitors’ Committee and have agreed on it with the Committee,” says Bernd Aufderheide, President and CEO Hamburg Messe und Congress GmbH. “All other aspects of INTERNORGA remain unchanged. As the leading trade show and most important industry meeting point for the whole of the HORECA sector, INTERNORGA will systematically continue to uphold its high quality standards and continuously pursue its current route for internationalisation.
The duration of INTERNORGA 2016 remains unchanged. As planned, the show will be held at the Hamburg Fair site from 11 to 16 March 2016.

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2016 is a very special year – INTERNORGA celebrates its 90th anniversary. INTERNORGA is the leading European trade fair for hotels, restaurants, institutional catering, bakery and confectionery, and has been held ever since 1921. It is classified by the Association of the German Trade Fair Industry (AUMA) as the only international HORECA trade fair in Germany. INTERNORGA takes place in March every year, with about 1,300 exhibitors from Germany and abroad displaying their innovations, trends and complete solutions for the whole of the out-of-home market. In addition to the exhibitors’ presentations, there is a big programme of supporting events, international conferences, award presentations, and innovative side-event concepts. INTERNORGA is traditionally held at the Hamburg Fair site, at the heart of Hamburg. Admission is subject to proof of trade visitor status.

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