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Hanseboot 2015 Right on Course

Partner country Denmark highly content with fair participation. More business deals concluded than last year

hanseboot 2015 closed on Sunday after nine eventful days in an excellent mood. A total of 550 exhibitors 20 nations presented their products and services in the exhibition halls and on water at the hanseboot in-water showground at City Sporthafen – with some 400 boats and fascinating exhibits for watersports enthusiasts, professionals and newcomers. Some 72,000 visitors attended this 56th Hamburg International Boat Show, taking an interest in all aspects of boating sports.

Boating Back In High Demand

“We are very pleased with performance of 56th hanseboot”, said Bernd Aufderheide, President and CEO Hamburg Messe und Congress GmbH. “The boating business is picking up again, a fact also reflected in the excellent customer contacts reported by our exhibitors. Visitors made sure they were well informed in advance, and went directly to the exhibitors they were most interested in Even though the total number of visitors was down in comparison to the previous year, more business was done at this year’s hanseboot.”

The excellent mood is reflected by the results of an independent, representative visitor survey. A total of 72 per cent gave the 56th hanseboot top marks, describing it as “excellent”, and 77 per cent of visitors said they would recommend the show to others. Visitor’s expectations for hanseboot were fulfilled or even exceeded in more than 80 per cent of cases.

Successful Debuts

Apart from the launch of the Funsport Island, presenting small cruise vessels up to 8m LOA, visitors took a special interest in the larger boats. Such as the global debut of the new 11.29m daycruiser Apreamare 38 New Comfort. And the Impression 50, though not on her debut here, was a real crowd puller with her 15.20m length overall – the biggest sailing yacht at hanseboot.

Another premiere was Denmark’s first presentation as hanseboot partner, featuring the sea of islands in the Danish waters of the Baltic Sea. This watersport paradise was impressively presented in Hall B6, and also sent experts to the hanseboot Cruise Consulting in Hall B1 (upper floor). “hanseboot and Denmark are the perfect match. This show is the most important annual meeting point for watersports enthusiasts in Northern Europe. And a great many German sailors use the Danish sailing waters, which are so easy to reach. So this year’s hanseboot gave real value added for both sides,” says Heiko Zimmermann, project manager hanseboot.

Apart from that, visitors were also particularly interested in accessories, equipment and clothing (51%), sailing boats (60%) and motor boats (43%). First-time visitors were mainly interested in motor boats (57%), reflecting a general industry trend.

The main focus for sailing and motor boat enthusiasts was in Halls B6 and B7; and in view of the strong demand, motor boats were also presented for the first time in Hall B4 (ground floor). These hanseboot presentations gave a broad overview of the boat market, with something for every taste and every pocket – from inflatables to megayachts.

Attractive supporting Programme

hanseboot has so much for visitors to see, but that is not all – it also gave them many opportunities for hands-on experience. The pool in the hanseboot arena in Hall B1 (ground floor) gave them opportunities to try out stand-up paddleboarding, motor boat test drives, and sailing. The World of Canoes in Hall B4 (upper floor) presented a wide range of canoes and kayaks, with opportunities for visitors to try them out in the adjacent pool. The dinghy newcomers area in Hall B3 (upper floor) also gave hands-on opportunities – to try out a trapeze, do capsize exercises, and try out jibing and tacking with a dinghy and wind machine.

The boat building hall on the ground floor of Hall B2 was one of the main attractions for owners and DIY boat builders. It focused for the nine days of hanseboot on refitting and repairing of boats, and design and planning of new building projects. The popular Refit arena gave live demonstrations of repairs to damaged motor boats and sailing boats. The Refit area was an ideal complement to the boat building centre, which presented work on wooden boats.

Good Follow-Up Business

The activity areas in Hall B2 (ground floor) were accompanied by a large joint stand of the German Boat and Ship Building Association (DBSV), equipment suppliers, outfitting companies, designers and builders. Claus-Ehlert Meyer, Managing Director of DBSV, reports a high level of satisfaction with the 56th hanseboot among DBSV members, noting that “the large number of quotes requested suggests that follow-up business will be good.”

Torsten Conradi, DBSV General Manager, declares that hanseboot is “right on course”, with good acceptance and appreciation on the part of visitors and exhibitors alike. “We should continue developing this boat show on strategic lines, whereby the current hall allocation has proved effective, in line with the size of the market. This show in seven halls on the B-site has been well received,” he adds, noting that there is plenty of potential for the future with the in-water hanseboot at City Sporthafen. “We have to continue working on this, to make use of the full potential”.

source and further details:

Upcoming hanseboot and hanseboot ancora boat show 2016

hanseboot 2016, 57th International Boat Show Hamburg, will be held 29 Oktober – 6 November 2016. To start the boating season, the hanseboat team will be hosting the hanseboot ancora boat show at the ancora marina in Neustadt/Holstein on 27-29 May 2015.

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