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Hamburg's urban projects presented at MIPIM in Cannes

Investors focusing on plans for new Elbtower as well as hotels for congresses and conferences

Hamburg is one of the most attractive locations for modern, urban development projects. The recent opening of the Elbphilharmonie and the imminent start of operations at the European XFEL, one of the world’s most ambitious research projects, are making the city even more attractive as reflected by the response to the joint presentation by 24 partners and institutions at Hamburg’s stand at MIPIM, the world’s leading property fair, underway in Cannes from March 14-17, 2017.

Great interest in planned Elbtower

Projects such as HafenCity, Altona Centre, Hamburg East and the Holsten district have met with interest in Cannes. And the planned Elbtower in HafenCity as well as hotels are proving a big draw for international investors. Dr. Dorothee Stapelfeldt, Senator for Urban Development, presented Hamburg’s latest plans and noted: “Our city counts among Germany’s leading property locations. Growth is shaping the city’s image and is borne by the property sector. We are partners to all those who wish to become active in Hamburg’s property market preferably as investors in new apartments and industrial estates.”

The last remaining sites in the Baakenhafen district as well as the first residential property sites in the Elbbrücken district were at the centre of the presentation by HafenCity Hamburg. The 200-metre Elbtower is likely to boost the urban quality of HafenCity and has been presented to an international audience at MIPIM. Prof. Jürgen Bruns-Berentelg, CEO of HafenCity Hamburg GmbH, said: “Europe’s biggest inner city development project in the west of the city is already a vibrant, culturally diverse location for 2,800 residents, a workplace for around 12,000 employees in over 730 firms and a seat of learning for 5,000 students. At the same time, an urban location with excellent infrastructure is emerging in the east of the city with great connections. The Elbtower will give it an outstanding landmark with huge importance not only for HafenCity, but the entire city of Hamburg as well.“

Hamburg as a hotel location

The Hamburg Business Development Corporation (HWF) is targeting investors in Cannes as the market for more congress and conference hotels holds huge potential. Dr. Rolf Strittmatter, Managing Director of HWF, noted: “In January, the Elbphilharmonie was opened in Hamburg as one of the most spectacular concert halls in the world atop a former port warehouse. By adding a modern glass structure to the old red brick of the old ‘Kaispeicher’, the landmark building today acts as an architectural symbol of Hamburg’s future viability. It increases the attractiveness of Hamburg for visitors and is a strong driver of demand in the hotel industry.“

Hamburg is one of the most attractive locations for hotel investors in Germany, according to Colliers International commercial real estate brokers. The city boasts the best key hotel characteristics in Germany after Munich. Constant growth and ongoing demand reflect the positive developments in Hamburg’s hotel market. In 2014, accommodation offers rose from 334 to 342 hotels (+2.4 per cent) and in 2015 from 342 to 344 (+0.6 per cent) with 57,919 beds offers (+3.6 per cent). Most hotels are in the three to four star segments.

For further information, please contact:
Hamburg Business Development Corporation (HWF)
Andreas Köpke, Head of Marketing, Communication and Strategy
Email:; Tel.:0049-172-415 999 6

Hamburg's joint stand

The Hamburg stand at MIPIM 2017 is hosting 24 partners including Angermann Investment Advisory AG, APOprojekt GmbH, BECKEN Immobilien, Drees & Sommer GmbH, ECE Projektmanagement G.m.b.H. & Co. KG, Europa-Center AG, Grundstücks- und Wohnungsgesellschaft FIDES GmbH, Fonds & Friends, Grossmann & Berger GmbH, Hamburger Sparkasse AG, HANSAINVEST, HSH Nordbank AG, MOMENI Immobilien Holding GmbH, Procom Unternehmensgruppe, Quantum Immobilien AG, Rheinmetall Immobilien GmbH, STRABAG Real Estate GmbH, VITZTHUM Projektmanagement GmbH, and Warburg-HIH Invest Real Estate GmbH.

The civic partners include HafenCity Hamburg GmbH, HWF Hamburg Business Development Corporation, and LIG Landesbetrieb für Imobillien und Grundvermögen. Institutional partners such as the ZIA Zentrale Immobilienausschuss and the Urban Land Institute are also taking part. The HWF Service GmbH is the organiser and operator of the joint Hamburg stand.

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