Around 250 businesswomen will meet Saturday (November 11, 2017) for the 9th Hamburg Businesswomen’s Day in the Chamber of Commerce to make new contacts, expand their networks and gain more ideas on how to grow their companies. Launched by the Chamber of Commerce, the event is held every two years in co-operation with the Women and Work Association, Schöne Aussichten – Association of Self-Employed Women, the Association of German Women Entrepreneurs and the Association of Digital Media Women.
Using opportunities of digitalisation
“We want to make businesswomen aware of digitalisation and show clearly that digital transformation is coming and will be deep-rooted,” said Corinna Nienstedt, Managing Director and Head of International Business at the Chamber of Commerce. Women in commerce are close to her heart, as Nienstedt is the first female manager of a business division in the Chamber of Commerce. Nienstedt noted a gender gap in dealing with digitalisation, adding: “Women are underrepresented in scientific and technical courses of study. Companies set up by women seldom have to do with technology unlike those founded by men.” And it’s high time to counteract this situation, she added. Although talks will highlight the challenges of new technology, particular emphasis will be on the chances and opportunities of digitalisation as it eases communication and co-operation.
Digital media women and digital toolboxes
The Digital Media Women are likely to offer many new impulses. Christiane Brandes-Visbeck, Manager of DMW Hamburg, said: “Visibility is a key element of success. Name, reputation and networking are decisive especially in the digitalisation era.” Digitalisation offers many opportunities for raising personal visibility in the media and all kinds of tools regardless of whether women put their profiles on Xing, LinkedIn Twitter or Facebook.
Mentoring and business speed dating
The best use of digital tools will be outlined in ten workshops such as “Visibility in a Network“ and “Social Media for Business” in addition to speed mentoring sessions, two rounds of business speed dating and a world café where groups of women can discuss their personal experiences and digital skills as well as strategic co-operations.
Networks – key success factor
Tobias Bergmann, Chairman of the Hamburg Chamber of Commerce, and Katharina Fegebank, Deputy Mayor and Senator for Science, Research and Equality will open the events. Opportunities for exchanging ideas and experience will be plenftiful to reflect the importance of good, broadening networks for success. Past businesswomen events have been very successful in that respect, said Nienstedt, adding. “Many businesswomen meet here for the first time, get to know each other, recommend one another or forge collaborations.“
More networking events for women
Another women’s event called “Focus on Women” will be held on March 6, 2018 on the trading floor of the Chamber of Commerce. Many women’s associations are expected at the event hosted by three Chambers of Commerce – Hamburg, Lübeck and Stade with the Landesfrauenrat Hamburg e.V. and Schöne Aussichten. The Chamber of Commerce also hosts the “e meets u – start-up meets businesswoman” event three times per year and focuses on issues such as female successors or starting a business among others. The next event is being planned at present.