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Hamburg to Showcase its Assets at Leading MICE Fair

Like products competing for customers or potential buyers, also cities are competing for skilled workers, tourists, and business travelers

To present Hamburg’s broad, multifaceted and powerful range of business tourism opportunities to a targeted international audience and to raise the city’s profile further, the Hamburg Convention Bureau GmbH (HCB) will be representing Hamburg at the ibtm world – the leading trade fair of the MICE industry (Meetings, Incentives, Conventions, Events) from 17 to 19 November.

Important Economic Factor

The ibtm world is held annually in Barcelona and connects around 15,500 trade visitors with more than 3,000 international exhibitors. This industry event provides the ideal setting for positioning the Hanseatic City of Hamburg in the competitive world of business travel destinations. With around one fifth of total tourist overnight stays attributable to business travel (2013) and a total gross turnover of over 736 million euro (2013), promotable business tourism is a key economic factor in Hamburg and continues to hold huge potential. Trade fairs such as the ibtm world offer the opportunity to showcase the city’s strengths and generate business for Hamburg as a destination while harnessing the city’s untapped potential.

International Target Groups In Focus

Thorsten Kausch, managing director of the Hamburg Convention Bureau GmbH and Hamburg Marketing GmbH stresses the relevance of Hamburg’s presence at the trade fair: “For a large city such as Hamburg, it is important to expand and to sustainably promote the key economic segment of MICE tourism. With our presence at the ibtm world we focus on reaching out to relevant international target groups, which provides the basis for transforming the MICE location of Hamburg into an international top destination in the conference and convention business. What is more, the economic power of this industry generates additional value added e.g. by enhancing the image of the city and its science system and by strengthening Hamburg’s economic clusters.”

source and further details:

Hamburg Pavilion with Eight Partners

The Hamburg Convention Bureau will be presenting eight industry service providers under one roof on 40m² of open space at the German Convention Bureau’s stand. These stakeholders will jointly present themselves to a broad audience in order to move the entire region further into the focus of international organisers, event planners and MICE experts. Hamburg will also present some of the city’s lighthouse projects that contribute to Hamburg’s positive image – among them the appointment of the Speicherstadt and Kontorhaus district as a UNESCO World Heritage Site. Partners at the Hamburg-stand are: CCH – Congress Center Hamburg, Gastwerk Hotel Hamburg, 25hours Hotel Number One & 25hours Hotel HafenCity, east Hamburg, INTERLINE, Radisson BLU Hotel Hamburg, Scandic Hamburg Emporio, The George Hotel Hamburg.

About the Hamburg Convention Bureau (HCB)

As a direct subsidiary of Hamburg Marketing GmbH, the Hamburg Convention Bureau GmbH (HCB) combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing Hamburg globally as a congress and conventions location and strengthening Hamburg’s profile internationally via highly visible public events.

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