Hamburg is witnessing rising numbers of guests at congresses and meetings, according to the latest study by the Hamburg Convention Bureau GmbH. Overnight stays have risen by around 2.3 million in 2013 to some 3 million in 2016 leading to a potential, monetary added value of approximately EUR 706.5 million. MICE-induced overnight stays have risen by around 700,000 since the Hamburg Convention Bureau GmbH conducted the first study in 2014 and reflect the sector’s growing importance. The overall share of such overnight stays in Hamburg’s hotel sector has increased from 21 per cent in 2013 to 25 per cent in 2016.
Advancement in commerce and science
Commenting on the trend, Michael Otremba, Managing Director of the Hamburg Convention Bureau GmbH, said: “It’s very positive that the meetings and congress segment is playing an increasingly important role in tourism overall in Hamburg. MICE brings not only monetary added value to the city but also contributes to the development of commerce, science and quality of life in Hamburg. We have a very committed local MICE sector in which we are participating to boost Hamburg. The latest figures show that our efforts are bearing fruits for the city.“
The number of business events has risen from 57,000 in 2016 to 64,000 this year with a total of 1.8 million participants including 19 per cent from abroad – a rise of three percentage points over the previous year.
Britain – strongest source market
Overnight stays by guests in the MICE sector account for a potential monetary added value of some EUR 706.5 million (gross) across the catering, culture, leisure and retail sectors. In 2015, potential monetary added value came to EUR 659.4 million.
Britain, Scandinavia, Switzerland and the United States were the strongest source markets in terms of delegates at events and organisers’ origins. Top sectors such as financial services, the chemical and pharmaceutical industry, medical technology, logistics and transport, media and publishing companies held their events in Hamburg.
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