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Hamburg Cruise Days also in Vienna

Hamburg Convention Bureau brings maritime flair into Austria's capital with an unusual event.

This year, the Hamburg Cruise Days will be offering a very special Austrian “delicacy”, with bringing the event’s maritime flair to Vienna for the very first time. Under the claim “Ahoy Vienna! Hamburg is coming”, the Free and Hanseatic city of Hamburg will be running a spectacular event in the Austrian capital, based around a supersize paper ship which will arrive on the Danube Canal in Vienna’s city centre on 1 August.

Ships to promote Hamburg’s assets

Large membranes aboard the ship will be transported to three central locations, where they will be folded into paper ships of the size of a grown man in front of locals and visitors passing by. The show stopper? Each of these “daughter ships” will present different aspects of Hamburg. In the evenings, the mother ship on the Danube Canal will become the projection screen for scenes from the Hanseatic city with the
Hamburg Cruise Days parade broadcasted live to the ship on 2 August. In addition, the Elbjazz festivals will host showcases of its annual’s port festival with talents and stars from the international jazz scene, and the Hamburg State Opera will screen its Madame Butterfly production in the frame of the Vienna Film Festival. Last but not least, people are taken on Reeperbahn tours to explore the legendary history of Hamburg’s night life borough.

Seven dream vessels

With a total of 43 ship’s calls, the 2014 Hamburg Cruise Days and a corresponding passenger volume of approx. 125 000 will be the hallmark event of the year,” said Gerd Drossel, managing director Hamburg Cruise Center. From 1-3 August, the 2014 Hamburg Cruise Days will see seven cruise ships calling at the Port of Hamburg. The first ships – MS Delphin” and MS Europa” – will arrive on 1 August. On Saturday, 2 August, MS Gann”, MS AIDAstella, MS Deutschland”, MS Europa”, and MS MSC Magnifica will be mooring in the city. The last ships to arrive will be MS Deutschland and tMS AIDAluna on 3 August, all together turning the port into Europe’s cruise hub as well as presenting themselves at a spectacular parade. In addition to this, the “Blue Port” light installation by Michael Batz will bathe the port in a magical light.

Booming cruise destination

To date, 187 planned ship’s calls have been registered for the Hamburg 2014 season. The number of passengers will increase to just under 600 000 (+ 8 per cent). 23 cruise lines have registered a total of 35 cruise liners to call at Hamburg in 2014.

source and further details:

Das Hamburg Convention Bureau (HCB)

As a subsidiary of Hamburg Marketing GmbH, the Hamburg Convention Bureau GmbH (HCB) combines local expertise combined with a deep know-how on B2B events, such as conferences and meetings, to large-scale events in public spaces. Key tasks include both the global marketing of convention and meeting location Hamburg as well as the strengthening of the international profile of the Elbe metropolis through powerful images of public events.

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