CCH Hamburg - ©
Jennifer Schäfer, Co-Founderin des Startup DailyDress und SCALE11-Teilnehmerin 2017 © Yvonne Scheller

Hamburg-based start-ups at CeBIT

nextMedia.Hamburg helps promising start-ups including Daily Dress and Sponsoo take part in CeBIT

Business is going well for Daily Dress now that the beta phase has begun with emphasis on iOS initially and android to follow soon. Jennifer Schäfer and her co-founders Laura Karim and Marius Murtz are presenting their Daily Dress app at this year’s CeBIT underway in Hanover from March 20-24, 2017. The start-up has developed an individualized fashion app to show people the perfect, daily outfit based on clothes in their personal wardrobes, weather and occasion. Founded only a year ago, Schäfer said: “More than 350 users registered in only ten days and are using our app regularly.”

Good retention rate likely to attract investors

Schäfer hopes to raise the already remarkable reach of Daily Dress with a pitch at CeBIT’s start-up area SCALE11. Should the app become well known in the foreseeable future and is actually installed, this would allow Daily Dress to work without investors. She noted: “We would use the borrowed capital mainly for marketing.” Hopes are high that the figures of Daily Dress during the beta phase will convince potential investors. “We have a very retention rate and various investors are showing interest,” Schäfer added.

Sponsoo – sport sponsoring for success

Last August, Sponsoo obtained around EUR 300,000 from business angels. The online platform links up sports people with sponsors and “is going really well”, said Max Rheinhard, one the 15-strong Sponsoo team, founded in 2014. The strategic partnership with Jung von Matt/sports has sparked the interest of high-calibre sports people and sponsors. “We are now expanding with Sportfreunde Lotte into professional football sponsoring,” Rheinhard added. Germany’s Olympic track cycling medallist, Kristina Vogel, is also on Sponsoo.

Hamburg – second highest rate of start-up activity in Germany

Some ten Hamburg-based start-ups are exhibiting at the joint “Hamburg – Digital Future“ stand, which have received EUR 1,600 each in funding. None of the start-ups have been in existence for longer than five years and all work with digital business models. Carolin Hoffmann, nextMedia.Hamburg, said: “Our ten start-ups show that Hamburg offers the right conditions for innovative founders in the digital scene – regardless of fashion or sport sponsoring – Hamburg ticks digitally.” The latest figures confirm this view and Hamburg has achieved a 2.36 per cent rate of start-up activity – the second highest in Germany (Source: nextMedia.Hamburg).

Innovation award for Hamburg-based start-up

Viewlicity GmbH came second Monday in the CeBIT Innovation Awards. The Hamburg-based start-up is making headlines with its “PuttView” app which has been hailed as an augmented reality revolution for golf training. The award of EUR 30,000 goes to outstanding innovations in application-oriented IT developments.

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