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HI-Chef Dr. Strittmatter, schwedischer Prinz, Senator Westhagemann, Botschafter © Hamburg Invest Till Gläser

Hamburg and Sweden closely linked at Hanover Fair

Hamburg's joint stand opened at leading trade fair - Senator Westhagemann meets Prince Carl Philip of Sweden

The opportunities of artificial intelligence and networked production of the future are taking centre stage at the Hannover Messe, which opened its doors on Monday (April 1-5, 2019). Around 6,500 exhibitors from 75 countries are presenting their solutions for networked production processes. Some 41 companies from Hamburg ranging from start-ups to established companies are among the exhibitors at the fair. Sweden is this year’s partner country with over 120 companies and 30 start-ups among exhibitors in Hanover.

Hamburg and Sweden’s close ties

North Germany and Sweden have close economic links. Some 1,000 companies in Hamburg do foreign trade with Sweden. Around 110 Swedish companies have branches in the Hanseatic city, including many with German headquarters. To ensure that Hamburg remains Sweden’s top location in Germany in future, Senator Michael Westhagemann, and President of the Authority for Economics, Transport and Innovation, and Dr. Rolf Strittmatter, Managing Director of Hamburg Invest, attended the Hanover Fair on Monday. Prince Carl Philip of Sweden introduced representatives of Swedish companies to Hamburg’s economic representatives to encourage interest in the metropolitan region.

Top spot for Europe’s founders

Westhagemann noted: “No country in the European Union boasts as many successful start-ups in terms of population as Sweden. There are currently 20 start-ups per 1,000 employees in Sweden. However, Sweden is a relatively small market with 10 million inhabitants and they have to begin orienting themselves to the world market early. Hamburg has traditionally been an ideal location for entering the German market.” The Swedish Chamber of Commerce in Germany is also due to relocate its office from Düsseldorf to Hamburg in mid 2019, according to news on the fringes of the Hanover Fair.

Targeted address

“Among the Swedish exhibitors are the world’s leading suppliers of smart industrial solutions and attractive, potential partners for international collaborations. We will address them specifically to win them over for a commitment in Hamburg,” said Strittmatter. The biggest Scandinavian success stories include the Spotify music streaming service, Klarna payment provider, the Tictail online market, and Skype, which now belongs to the U.S. group Microsoft.

Hamburg’s joint stand

Hamburg’s joint stand in Hall 2 “Research & Technology” is presenting scientific institutes, universities and technology transfer institutions and a rising number of start-ups this year. German Chancellor Angela Merkel and Swedish Prime Minister Stefan Löfven launched the Hannover Messe on Sunday. Katharina Fegebank, Deputy Mayor of Hamburg and Westhagemann opened Hamburg’s joint stand on Monday.

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