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Analytics Summit 2018: Vorträge, Award und Networking © Trakken Web Services GmbH

Google Analytics Summit to give even greater insight

Leading experts expected in Hamburg - Google Analytics - most popular analytics tools

Germany’s only Google Analytics conference gets underway on November 7, 2018 in Hamburg’s Curio Haus. Some 50 to 80 per cent of all websites use Google Analytics which and offers great insight into user behaviour, origin, amount of time spent on a site, offers clicked on, orders placed or cancelled. Thus, Google LLC tracking is one of the world’s most widely used web analysis tools.

Delegates choose winner of “Analytics Award”

The agenda features all kinds of lectures, practical and user examples, networking and the presentation of the “Analytics Award”. The winners of the Analytics Challenges that have taken place during the year will be pitted against each other when they present their cases on stage. More than 500 expected delegates will vote on the winner of the award.

Keynotes and seminars

Speakers include experts at Zalando, Lidl, Oetker Digital and Hilti among other leading companies. Product managers in the Google Analytics teams in Mountain View or London will also give exclusive insight during the six “Analytics Insights seminars, on November 6, 2018. Then, delegates will have an opportunity to delve even deeper into the subject matter. Google Analytics has become far more complex in recent years. The four-hour seminars have been designed to enable delegates to exploit the tool fully.

Motto: “By users for users”

The Analytics Summit is being held under the theme “From users for users” and gives website operators, online marketers, web analysts, data scientists, webmasters and decision-makers an opportunity to exchange views with speakers and delegates and generate insights. The Help Center with Digital Analytics Consultants is available to answer any remaining questions. Delegates can contact an expert directly with concrete problems and ask for on-site help.

Organised by Hamburg-based Trakken

The cross-sector event is being held for the seventh. Organized by Google Analytics partner Trakken Web Services, the Hamburg-based company specializes in digital analytics and conversion optimization. “The Analytics Summit has established itself over the years as the most relevant Google Analytics conference. Due to the constantly high level of the lectures and the practical relevance, as well as the exchange, the added value for each participant is given”, said Timo Aden, founder and managing director of Trakken Web Services.

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