CCH Hamburg - ©
REISEN HAMBURG 2016 Urlaub Deutschland © Hamburg Messe und Congress / Hartmut Zielke

Germany enjoys growing popularity as tourist destination

More exciting tourism themes at fair - 900 exhibitors expected

Germans like holidaying in their own country and the number of domestic tourists in 2016 grew 3 per cent (October 2016), according to the Federal Statistical Office. The number of foreign tourists grew 1 per cent in the same period. Commenting on the trend in the run-up to Reisen Hamburg, Claudia Gilles, CEO of the German Tourism Association (DTV), said: “Many guests find their holiday destinations nearby. They do not have to be the most spectacular attractions. In 2017, the emphasis will be on exploring a region, but also slowing down. Special, individual accommodation will be in greater demand in future.”

Some 900 exhibitors from all over the world will present their offers for the upcoming season at Reisen Hamburg from February 8-12, 2017. On offer are trips to exotic destinations, leisure trips in north Germany, cruises on the high seas, bike tours and caravanning offers.

Bavaria – new partner region

Bavaria is the first German partner region of Reisen Hamburg. Diverse exhibitors will be recommending Allgäu, Chiemsee, the Bavarian Forest and the Franconia Lake District and mountain air. Talks will be held on active holidays including e-bike tours, trekking, golf, pleasure and relaxation over wheat beers and wellness as well as family experiences on farms and at lakes. Many other German regions and cities will be presenting their latest offers for short breaks and relaxing holidays as well.

Walking in the footsteps of Martin Luther

Demand is growing for Wittenberg, Eisenach and Eisleben in central Germany thanks to Martin Luther. Tradition has it that Martin Luther nailed his 95 theses to the door of the Castle Church in Wittenberg on October 31,1517. This movement changed the church and society fundamentally. In 2017, the Evangelical churches of the world will celebrate the 500th anniversary of the event. An exhibition in Luther’s last residence in Eisleben focuses on the reformer’s last journey. The artist Yadegar Asisi has created a panorama called “Luther 2017” in a rotunda in Wittenberg.

Sun, beaches and sea

North Germany will be on show at the fair as well. Hamburg will bask in the glow of the dazzling Elbphilharmonie opening in January. Visitors can don 3D glasses to view an interactive model of the city’s latest landmark. Tips for the “perfect day” in Hamburg during big events like the port anniversary celebrations from May 5-7, 2017 and the Cruise Days from September 8-10 are also available. Next year, a record ten huge cruise ships will dock in the Elbe and Michael Batz, a light artist, will light the harbour blue as part of the “Blue Port” event. Car lovers, surfers and nature fans can enjoy Germany’s only Midsummer Bulli Festival from June 15-18, 2017 on the isle of Fehmarn in the Baltic Sea.

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