The leading out-of-home market Internorga fair gets underway from March 9-13, 2018 in Hamburg’s fairgrounds. A total of 1,300 exhibitors and 96,000 visitors – from all over Germany and 25 nations are expected at the fair which covers bakery and patisserie equipment, shop construction, cash register systems, digital communication and new technology as well as food and drink.
Internorga specials in 2018
The Craft Beer Arena and Newcomers’ Area have already paved the way and the Craft Spirit Lounge is likely to prove a crowd puller this year. Emphasis will be on hand-crafted spirits e.g. gin and whisky, fruit spirits and vodka. It provides a stylish setting for connoisseurs and everyone with a passion for fine, distilled products. Internorga and Grill-Kontor Hamburg will also be presenting the latest trends in barbecuing and grilling in the Grill & BBQ Court with tastings and live-demonstrations.
This year, exhibitors from Germany and abroad will be presenting their latest products in the Newcomers’ Area. The 20 newcomers include Print2Taste start-up that will present its 3D food printing system. Other presenters include the Papa Türk and Bone Brox start-ups, who appeared earlier on the VOX TV show for founders “The Lion’s Den”. The presentations will be enhanced by a huge supporting programme, congresses with international speakers, awards and side-events.
The Internorga “future prize” will be also presented for forward-looking products in four categories. The award in the category ”Trendsetter Company – Handcraft” goes to bakeries, confectioneries or butchers using traditional production procedures with sustainable ideas and technologies. The “Trendsetter Product – Food and Drinks” are open only to exhibitors at Internorga. The award in the “Trendsetter Product – Technology & Equipment” category goes to intelligent solutions that use energy and materials efficiently.
The “Gastronomy Start-up Contest”, sponsored by Internorga and the Leaders Club, and the “Gastro Prize for Start-ups, backed by orderbird, are being merged this year and will be renamed “German Gastro Prize for Start-ups”. Five finalists will have an opportunity to pitch their business models at the upcoming Internorga fair. Voters choose a winner per app. All the finalists receive prizes worth a total of EUR 50,000 while the first-prize winner can expect additional prizes.
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