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Diabetes congress "run" to become event highlight

Organisers cheering on athletes - congress morphs into event with mass appeal

A five-kilometre run and walk will get underway Thursday (May 25th) as part of the diabetes congress held by Deutschen Diabetes Gesellschaft (DDG) in Hamburg’s fairgrounds and lead through Planten un Blomen. Anyone can take part. Dieter Baumann, an athlete and Olympic medallist, will take charge of the warm-up and stir up enthusiasm among contestants. He said: “Anyone can run. Both beginners and advanced runners. Running is like a short holiday!”

Baumann will receive backing from Janne Müller-Wieland, 30, captain of the German women’s national hockey team and bronze Olympic medallist at the 2016 Olympics in Rio de Janeiro. She said: “I am looking forward to the diabetes run and hope that my participation can lead to even more public awareness of diabetes. Unfortunately, people are exercising less, becoming immobile earlier and taking ill.” Richard Golz, 48, fomer HSV goalkeeper and und current goalkeeper coach of the Romanian football team managed by Christoph Daum, is also keen on prevention: “I’m taking part in the diabetes run to encourage youths in particular to exercise more instead of spending time in front of the computer.”

Congress spreading to public spaces

“The congress in the fairgrounds with 5,000 delegates and linked to the public event is an example of how attention to a specialist event can be diverted to an important social issue. In this way, the subject is not confined only to the convention centre, but is carried outside to the public who can also take an active part,” said Andrea Weidinger, Head of Conventions at the Hamburg Convention Bureau. HCB had put the organisers in contact with the relevant authorities to obtain special permission for the run. “That such a run is possible is a unique, outstanding trait of Hamburg. What other fair has a park in the city centre where that is possible?”

Beyond value – downstream value added

The event is being held under the concept beyond value or downstream value added as it generates even more uses for the organisers, participants and players. Further effects result when the organisers and representatives link up with commerce, science, decision-makers, specialists and companies in Hamburg. However the resulting impulses are difficult to gauge.

Fees to go towards social projects

The EUR 10 entry fee gives runners and walkers a chance to support social projects by DDS. Last year, over 400 people took part in the Berlin run. This figure is likely to be exceeded in Hamburg. The congress takes place from May 24-27, 2017 in Hamburg Messe und Congress statt.

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