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Creativity beats Technology! ADC Festival 2017

Art Directors Club offers ideas for advertising, design and digital media - ADC exhibition now 12 days longer

This year’s Art Directors Club Festival will be held from May 8-12, 2017 under the theme “Creativity beats Technology!”, the Art Directors Club für Deutschland (ADC) e.V. announced Monday (January 23) during a presentation. Most of the events including the ADC Congress, ADC Junior Day, the ADC Awards Show and die ADC After Show Party will be held in the Kampagnel. The “Museum der Arbeit” will host the ADC exhibition and show remarkable exhibits from advertising, design and digital media from May 10-21, 2017. The city of Hamburg is lending its support to one of the best-known events staged by the Art Directors Club für Deutschland (ADC) e.V. Carsten Brosda, State Councillor for Culture, Media and Digital Affairs, noted: “Hamburg is a bastion of the creative industry. Every fifth company here is part of the branch.”

Technological and creative intelligence

During the presentation, Dr. Stephan Vogel, President of ADC, noted: “Germany will not be able to live for ever based on being able to build the best cars. Technological and creative intelligence will eventually have to work together here so that we do not end up as the losers of the digital revolution. Creativity should start with product development and not with marketing.”

Virtual reality and programmatic creation

On the ADC Junior Day (May 10, 2017) school pupils, trainees, apprentices and students will have a chance to network with agencies and firms in the creative sector as well as colleges and universities. Over 20 exhibitors will present their latest projects, talk about their work and present courses of study. The ADC Junior Congress will offer young people plenty of inspiration under the theme “Think Tech. Think Creative“. In the evening, the ADC Junior Awards will be presented to the best term papers and practical work submitted to the ADC Junior Contest 2017.

Speakers and interactive labs

Speakers at the ADC Congress on May 11, 2017 will discuss best practices and creative ideas and the interactive ADC Labs will be held parallel to the congress. Early bird, discounted tickets for individual parts of the ADC festival are now available.

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